Brian Buffini leads business-building firm Buffini & Company, which he founded in 1996 to coach and train real estate professionals in securing more leads and sales. His brother, Dermot, has been company CEO since 2013. In September 2023, the firm announced an exclusive pilot partnership with Re/Max in 19 Spanish-speaking countries. The firm reports it has worked with more than 3 million professionals in 45 countries.