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Power 200 Rank

71

Craig Cheatham

Chief Executive Officer

The Realty Alliance

As CEO of The Realty Alliance, Cheatham oversees a powerful network of 70 of the nation’s largest brokerages, which represent over 100,000 agents in 2,700 offices. TRA members collectively do more than $340 billion in annual sales.

Evaluating Leaders

Leaders are evaluated based on the office they hold, the decision-making power associated with the office, the financial resources at their disposal, their organization’s industry significance and geographical reach, public announcements about imminent changes, their tenure and their personal influence in the industry.