Real Estate Almanac

Franchise Brands by Agent Count

Real estate franchisors, instead of providing brokerage services directly to consumers, own trademarks, products, intellectual property and business systems and license them to brokerage companies. Franchisors can own one or more franchise brand, the individual brand that brokerages operate under. This section ranks the nation’s 20 largest franchise brands by total agent count of the brokerages that operated under each brand as of December 31, 2020.

2021
Rank

Franchise Brand

Agent Count
on 12/31/2020

2020
Sides

Sides
per Agent

1

Keller Williams Realty

2

160,717

1,154,613

7.2

2

Coldwell Banker Real Estate

2

3

90,077

706,421

7.8

3

RE/MAX

2

62,303

979,522

15.7

4

Berkshire Hathaway HomeServices

2

3

50,490

359,859

7.1

5

Century 21

2

50,423

359,430

7.1

6

EXIT Realty

22,400

89,217

4.0

7

Sotheby’s International Realty

2

3

20,809

150,738

7.2

8

HomeSmart

1

3

20,000

74,200

3.7

9

Realty One Group

3

15,019

87,512

5.8

10

Weichert Realtors

1

3

13,000

92,300

7.1

11

ERA Real Estate

2

12,890

110,686

8.6

12

Better Homes and Gardens Real Estate

2

12,342

85,457

6.9

13

Howard Hanna Real Estate

3

8,908

94,206

10.6

14

United Real Estate

3

6,895

34,248

5.0

15

Realty Executives

6,780

54,579

8.1

16

Windermere Real Estate

6,172

74,436

12.1

17

NextHome

4,463

26,493

5.9

18

Corcoran Group

2

3

4,205

11,288

2.7

19

Engel & Völkers

3,882

21,838

5.6

20

Crye-Leike

3

3,353

31,314

9.3

(1) Company elected not to provide any, or exact, numbers. Additional research/analysis was used to calculate numbers.

(2) Includes commercial activity but represents less than 3% of total volume and does not impact standings.

(3) Includes franchisees, affiliates, and company-owned stores operating under the same brand.

(4) New franchisor or change in structure.