Real Estate Almanac

Franchise Brands by Sales Volume

Real estate franchisors, instead of providing brokerage services directly to consumers, own trademarks, products, intellectual property and business systems and license them to brokerage companies. Franchisors can own one or more franchise brand, the individual brand names brokerages operate under. This section ranks the nation’s 20 largest franchise brands by total sales volume of the brokerages that operated under each brand in 2020.

2021
Rank

Franchise Brand

2020
Sales Volume

2019
Sales Volume

Percent
Change

1

Keller Williams Realty

2

$387.55B

$336.59B

15.1%

2

RE/MAX

2

$294.22B

$270.39B

8.8%

3

Coldwell Banker Real Estate

2

3

$265.44B

$240.12B

10.5%

4

Berkshire Hathaway HomeServices

2

3

$139.26B

$115.43B

20.6%

5

Sotheby’s International Realty

2

3

$135.13B

$102.29B

32.1%

6

Century 21

2

$96.72B

$93.35B

3.6%

7

Windermere Real Estate

3

$40.68B

$36.71B

10.8%

8

Weichert Realtors

1

3

$34.00B

$33.75B

0.7%

9

Realty One Group

3

$31.45B

$28.10B

11.9%

10

ERA Real Estate

2

$29.01B

$28.10B

3.3%

11

Better Homes and Gardens Real Estate

2

$27.34B

$23.56B

16.0%

12

HomeSmart

1

3

$27.00B

$23.00B

17.4%

13

Howard Hanna Real Estate

3

$22.40B

$18.53B

20.9%

14

EXIT Realty

$20.39B

$21.22B

-3.9%

15

Corcoran Group

2

3

$18.19B

$15.68B

16.0%

16

John L. Scott

3

$16.06B

$14.14B

13.6%

17

Realty Executives

$16.00B

$11.96B

33.7%

18

Engel & Völkers

$13.03B

$8.54B

52.6%

19

@properties

3

4

$12.31B

$n/aB

n/a

20

Intero Real Estate Network

2

3

$12.10B

$11.51B

5.1%

(1) Company elected not to provide any, or exact, numbers. Additional research/analysis was used to calculate numbers.

(2) Includes commercial activity but represents less than 3% of total volume and does not impact standings.

(3) Includes franchisees, affiliates, and company-owned stores operating under the same brand.

(4) New franchisor or change in structure.