CoStar Group (Nasdaq: CSGP) entered the residential real estate brokerage industry with the late 2020 acquisition of Homesnap. Then in 2021 Florance stepped on the gas acquiring Homes.com, one of the largest portals in the residential brokerage arena. In May, it launched Your Listing, Your Lead national industry marketing campaign, and New York City real estate portal in CitySnap to rival Zillow Group’s StreetEasy. CoStar is rapidly becoming one of the most powerful players in the space and Florance is leading that charge.
Real Estate Almanac – The residential real estate brokerage industry’s 360-degree compendium and analysis of leaders, organized real estate, technology, franchise brands, enterprises, and brokerages. Researched, analyzed and produced by T3 Sixty.