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Real Estate Almanac

Brokerage / Franchise

The top 20 Brokerage/Franchise executives list, a subset of the Swanepoel Power 200 ranking, acknowledges leaders with a primary focus on leading businesses with brokerage operations.
Executives Legend
The color legend to the right illustrates the various backgrounds for the top executives in the residential real estate industry.

1

President and CEO

HomeServices of America
Blefari runs HSA, which owns the nation’s third largest brokerage and its fifth largest franchise brand in Berkshire Hathaway HomeServices. Combined, the company ranks as the nation’s fourth largest holding company with 2021 production of $291.8 billion in 2021 sales volume, 622,732 transaction sides and over 76,500 agents. Since taking the helm at HSA in 2019, Blefari has maintained the firm’s standout profitable performance.

2

Co-Founder and Executive Chairman

kwx
As founder and executive chairman of kwx, Keller oversees Keller Williams Realty, the nation’s largest franchise brand by sales volume, transaction sides and agent count ($500.1 billion, 1.3 million and 168,925 agents, respectively). Keller, who co-founded Keller Williams Realty in 1983, has guided the company successfully during a turbulent market.

3

Founder and CEO

eXp World Holdings
EXp World Holdings, the company Sanford founded and helms, surged as a major force in the last three years. Subsidiary eXp Realty, which Sanford founded in 2009, is now the nation’s fourth largest brokerage (2021 production of $156.1 billion in sales volume and 444,367 transaction sides), and continues to grow more rapidly, while achieving profitability, than all of its major competitors.

4

CEO and President

Anywhere Real Estate
Schneider has engineered a turnaround at Anywhere Real Estate (which rebranded from Realogy in 2022) over the past few years. The payoff has begun revealing itself as the company now affirms a profitable business on significant revenue. Anywhere owns the nation’s second largest brokerage in Anywhere Advisors and more franchise brands that anyone other company with: Coldwell Banker Real Estate, Sotheby’s International Realty, Century 21, Corcoran Group, ERA Real Estate and Better Homes and Gardens Real Estate.

5

President and CEO

Anywhere Brands
Yannaccone makes a leap into the top 10 of the 2023 SP 200 as she added leadership of the Coldwell Banker Real Estate franchise brand and Anywhere’s brokerage wing, Anywhere Advisors, in late 2022. In her expanded role, Yannaccone oversees the operations of the nation’s largest real estate franchise group, whose combined U.S. 196,000 agents did over $737 billion in sales and 1.5 million transactions in 2021.

6

The nation’s largest family-owned and -managed brokerage company had a steady 2021 under the collective leadership of second-generation siblings Hoddy Hanna and Helen Hanna Casey and third-generation leader Hoby Hanna. Hanna Holdings does nearly $40 billion in in annual sales. In 2022, the company continued its acquisition activity, which has fueled growth in recent years.

7

Co-Founder and CEO

Compass
Reffkin guided his company to the remarkable achievement by becoming the nation’s largest brokerage based on full year 2021 sales over $254 billion. To attempt to right the ship among a tough year that saw Compass post large losses, Reffkin stepped up and announced large cost-cutting measures, including massive tech layoffs, eliminating cash or equity incentives to recruit or retain agents, and raising splits in order to generate profit.

8

President and CEO

Bridgemarq Real Estate Services
Soper runs Canada’s largest real estate brokerage enterprise, Bridgemarq Real Estate Services. The group owns and operates the brands Royal LePage, Via Capitale and Johnston & Daniel, collectively consisting of nearly 21,000 agents in over 700 company-owned and franchised offices. Bridgemarq, long one of Canada’s largest residential real estate companies, has produced steady and consistent results under the leadership of Soper, who assumed the CEO role 20 years ago in 2002.

9

President and CEO

RE/MAX
Bailey became president and CEO of RE/MAX in 2022. As leader, Bailey heads a company with more than 61,000 agents and $340 billion in annual sales. In his first year at the helm, he revamped the firm’s technology offerings to brokerages and agents and has announced team-focused growth strategy for 2023. Bailey worked through the ranks in RE/MAX between 2001 and 2012 before working at Market Leader and Zillow as an executive and Century 21 as CEO.

10

President and CEO

Redfin
Redfin’s CEO since 2005, Kelman has led Redfin into years of consistent growth. In 2021, the company expanded past 100 U.S. markets and reported that it grew U.S. sales volume market share to nearly 1.2 percent. In November 2022, the company announced that it was winding down its iBuying service, RedfinNow. Redfin’s 9,700 agents do over $52 billion in annual sales, making it the nation’s fifth largest brokerage.

11

Co-Presidents

Windermere Real Estate
Siblings OB Jacobi and Jill Jacobi Wood and Wood’s husband Geoff run this nearly five-decade-old, family-owned company. Based in Seattle, Windermere is the largest regional real estate company in the Western U.S. with more than 6,000 agents and 300 offices in 10 states. The company does over $51 billion in annual sales.

12

Founder and CEO

Realty One Group
Jewgieniew founded and leads Realty One Group, the nation’s eighth largest real estate franchise brand. Founded in 2005, the company, which has an agent flat-fee brokerage model, has over 400 franchises. The over 17,000 agents affiliated with the brand do over $47 billion in annual sales. In the first three quarters of 2022, the company sold more than 66 franchises.

13

Co-Founders and Co-CEOs

At World Properties
Golden and Wong have expanded their large Chicago-based brokerage @properties into the At World holding company with the help of a controlling stake taken by private equity firm Quad-C in 2018. At World now includes a brokerage wing and national franchise brands @properties, Nest Realty and Ansley Real Estate. In 2021, the company acquired the Christie’s International Real Estate network and a long-term license of the brand name from Christie’s auction house.

14

Founder and CEO

HomeSmart
Widdows runs HomeSmart, which operates an agent flat-fee brokerage model. He launched the company in 2000 and has built into the nation’s 13th largest real estate enterprise, based on a 2021 sales volume of $39 billion. The company operates 194 offices with approximately 23,000 agents in 47 states in its franchise and brokerage wings.

15

CEO

Berkshire Hathaway HomeServices (a HomeServices of America company)
Budnick leads Berkshire Hathaway HomeServices, the flagship franchise brand for HomeServices of America. In this role, she leads a brand with over 50,000 affiliated agents who do over $170 billion in annual sales. Budnick came to the position from her role as president and CEO of BHHS Florida Network Realty, which she assumed in 2018.

16

President and CEO

Sotheby’s International Realty
White Jr. oversees the day-to-day operation of the almost 1,000 company-owned and franchised offices within Anywhere’s highly regarded luxury brand Sotheby’s International Realty, which ranks as the nation’s fourth largest residential real estate brokerage brand by 2021 sales volume. White became chief operating officer in 2004, CEO of the affiliate network in 2013 and added the company-owned stores under his wing in 2019.

17

President and CEO

Corcoran Group
Liebman leads Anywhere’s newest franchise brand Corcoran Group as president and CEO. The brand, designed to serve megacities and leisure markets in the U.S. and around the world, sold its first franchise in 2020 and now has, within less than two years, grown into a network of over 5,500 agents who do over $36 billion in annuals sales. Liebman previously managed the day-to-day operations of the New York City-based offices of this powerhouse for two decades.

18

CEO

Anywhere Expansion Brands
Chris serves as CEO of the Anywhere Expansion Brands, which includes Better Homes and Gardens Real Estate and ERA Real Estate. In this role, she leads brands with more than 25,000 agents who do $67 billion in annual sales in over 40 countries. Before taking over the two brands in 2019, Chris built the Better Homes and Gardens Real Estate brand from the ground up into the nation’s 11th largest residential real estate brokerage franchise.

19

President and CEO

Century 21 Real Estate
Miedler is President and CEO of the nation’s sixth largest franchise brand, Century 21 Real Estate. The brand’s nearly 50,000 affiliated U.S. agents do over $118 billion in annual sales. Before assuming the lead of Century 21, Miedler served as global chief growth officer for the brand where he led the franchise sales team focused on capturing share in emerging and diverse markets.

20

CEO

United Real Estate Group
Duffy leads the large real estate network United Real Estate Group, which operates residential, country and auctioneering divisions. Its residential division operates with an agent flat-fee business model with both company-owned and franchised offices. The firm, which continued acquiring companies in 2022, has more than 16,000 agents in 27 states and a 2021 sales volume of approximately $21 billion.

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Real Estate Almanac – The residential real estate brokerage industry’s 360-degree compendium and analysis of leaders, organized real estate, technology, franchise brands, enterprises, and brokerages. Researched, analyzed and produced by T3 Sixty. 

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