Updates: 2020 Swanepoel Power 200 released January 14, 2020. Association/MLS rankings coming February 17, 2020.

Power 200 Rank

133

Grier Allen

Founder and CEO

BoomTown

Allen founded BoomTown in 2006 and has grown the company into one of the industry’s foremost lead generation CRM software providers. The firm’s lead-gen and marketing platform connects millions of homebuyers and sellers with its agent and brokers through its online marketing system. The firm released a consumer-facing mobile app in 2019.

Evaluating Leaders

Leaders are evaluated based on the office they hold, the decision-making power associated with the office, the financial resources at their disposal, their organization’s industry significance and geographical reach, public announcements about imminent changes, their tenure and their personal influence in the industry.