Updates: 2020 Swanepoel Power 200 released January 14, 2020. Association/MLS rankings coming February 17, 2020.

Power 200 Rank

200

Keith Watts

Industry Lead Financial Services and Real Estate

Facebook

The social media giant, Facebook, has recently focused its efforts on better supporting real estate brokers and agents through advertising on its platform, and Watts lead its efforts here. Facebook has announced several ad partnerships with real estate companies including Zillow.

Evaluating Leaders

Leaders are evaluated based on the office they hold, the decision-making power associated with the office, the financial resources at their disposal, their organization’s industry significance and geographical reach, public announcements about imminent changes, their tenure and their personal influence in the industry.