Updates: 2020 Swanepoel Power 200 released January 14, 2020. Association/MLS rankings coming February 17, 2020.

Power 200 Rank

189

Serene Smith

Chief Operating Officer

RE/MAX

Smith became COO of RE/MAX in 2017 and chief of staff in January 2019. In these roles, she helps develop the brand’s corporate strategy with other senior company execs. She joined RE/MAX in 2006 as a senior manager and steadily moved up the ranks.

Evaluating Leaders

Leaders are evaluated based on the office they hold, the decision-making power associated with the office, the financial resources at their disposal, their organization’s industry significance and geographical reach, public announcements about imminent changes, their tenure and their personal influence in the industry.