Released March 26, 2020
Bottom of the Funnel
Bottom of the funnel technologies are involved in processing or handling the transaction
Bottom of the Funnel Categories
Electronic forms solutions are a staple of real estate operations; they allow agents to complete contracts electronically. Many of these products also allow brokers and organizations to publish and manage company- or area-specific forms.
dotloop by Zillow Group
InstanetForms by Lone Wolf Technologies
SkySlope by Fidelity National Financial
ZipForm Plus by Lone Wolf Technologies
E-signature systems facilitate electronic signatures on agreements and include security protocols.
Authentisign by Lone Wolf Technologies
DigiSign by SkySlope (owned by Fidelity National Financial)
dotloop by Zillow Group
zipLogix Digital Ink by Lone Wolf Technologies
Seller report solutions deliver reports to active sellers that illustrate consumer activity on their home.
kvCORE by Inside Real Estate
RPR by the National Association of Realtors
These tools capture data, and track and update multiple parties involved with a relocation or referral lead.
Relocation Specialist by Constellation Real Estate Group
These tools engage and assist consumer movers with information, guidance, data and connections to services or related to their move or setting up their new residence.
General Ledger Accounting System (Not Real Estate-Specific)
These solutions are general technology systems not specific to real estate that real estate companies commonly use as real estate general ledgers.
Microsoft Dynamics GP (formerly Great Plains)
Real Estate Commissions Calculation and Subledger
These technologies offer back-office features such as commission calculation and agent billing that real estate firms need to conduct their business. These integrate with a third-party general ledger accounting system such as in the previous category for general ledger accounting features.
CORE BackOffice by Inside Real Estate
Money by PlanetRE
Profit Power by LanTrax
Real Estate-Specific Accounting Systems
These are back-office systems that include their own general ledger for accounting as well as real estate specific functions such as commission calculation and agent billing. They are all-in-one solutions for real estate accounting.
Lone Wolf Technologies
Estimates put the total number of technology providers serving the residential real estate brokerage industry north of 2,000. After an extensive examination of the industry’s technology products, T3 Sixty determined which were high-quality and organized them into seven sections and 63 categories.