Middle of the funnel technologies are used to build relationships and turn prospects into actual customers.

Middle of the Funnel Categories

C01

Customer Relationship Management (CRM)

CRM solutions span a broad set of target users from individual agents to large enterprise organizations, as a result you may see firms that do not directly compete since they service different market segments. The CRMs in this category can be purchased as a stand-alone solution, without a website.

Back At You

firepoint/Realvolve

Follow Up Boss

IXACT Contact

kvCORE by Inside Real Estate

LionDesk

Market Leader by Constellation Real Estate Group

MoxiWorks

Propertybase

Top Producer by Move (owned by News Corp)

Wise Agent

Zillow Premier Agent CRM

C02

Marketing Center (Print and Digital)

A marketing center allows agents to quickly and easily create marketing materials to use with their listings, neighborhood or personal marketing.

Amarki

Back At You

Breakthrough Broker

Deluxe

Lab Coat Agents Marketing Center

MoxiWorks

QuantumDigital

SharperAgent by Constellation Real Estate Group

WebsiteBox

Xpressdocs

C03

Homeowner Market/Home Value Reports

Homeowner market and home value reports allow agents to create a report for a homeowner with information specific to their property or neighborhood and automatically schedule their creation and delivery.

Buyside

ePropertyWatch by CoreLogic

Homebeat by W+R Studios

Homebot

HouseCanary

kvCORE by Inside Real Estate

Market Snapshot by Top Producer

Ownerly

Remine

RPR by the National Association of Realtors

C04

Showing Solutions

Showing solutions allow agents and offices to manage and schedule showings.

Agent Inbox

BrokerBay

Constellation1

CSS by ShowingTime

Pro Agent Solutions

Schedulock

Showing Suite

ShowingTime

C05

Reverse Prospecting

Reverse prospecting solutions allow agents to match potential sellers to buyers already in their network of active buyers.

BrokerBay

Buyside

Konverse

Propertybase

RealScout

RESAAS

C06

Comparative Market Analysis/Listing Presentations

A staple of real estate agent software, CMA tools allow agents to prepare comparative market analysis reports, either as standalone reports or as part of a listing or buyer presentation.

Brivity

Cloud CMA by W+R Studios

CRS Data

dashCMA

HouseCanary

MoxiWorks

Remine

RPR by the National Association of Realtors

ToolkitCMA

C07

Coming Soon/Private Inventory Database

Coming soon and private inventory database products allow agents and brokers to share their private inventory to an exclusive network and, in some cases, with the public.

BrokerBay

Buyside

Konverse

kvCORE by Inside Real Estate

Propertybase

RealScout

RESAAS

Rila

C08

Texting Platforms

Texting platforms can deliver SMS messages in multiple capacities: one to one, mass campaigns, prewritten content and sometimes live chat.

Avochato

BoldLeads by Propertybase

BoomTown

CallAction

CallHub

Commissions Inc. by Fidelity National Financial

Connect Now

Follow Up Boss

kvCORE by Inside Real Estate

LionDesk

SendHub

Smart Alto

TextMagic

C09

Video Email and Messaging

Video email and messaging tools allow agents to easily send and track video through email and SMS.

BombBomb

Commissions Inc. by Fidelity National Financial

LionDesk

Quickpage

C10

Artificially Intelligent Assistants

Artificially intelligent assistants help agents automate routine tasks in their business. Some include just software; others are software systems augmented with human intelligence and live support when the automation needs it.

AgentAssistant

Gabbi.ai

HelloAlex

OJO Labs

SquadVoice

Structurely

Tristan Assist

C11

Sales Pipeline Reporting

Sales pipeline reporting allows agents and brokers to see a full picture of their sales pipeline and to project sales.

IXACT Contact

kvCORE by Inside Real Estate

LionDesk

MoxiWorks

Propertybase

C12

Email Marketing

Email marketing systems allow agents to efficiently manage and track email campaigns to their database.

ActivePipe

BombBomb

IXACT Contact

kvCORE by Inside Real Estate

LionDesk

OutboundEngine (formerly ReadyChat)

Propertybase

rezora

Top Producer by Move (owned by News Corp)

C13

Lead Routing Systems

Lead routing systems route inbound leads through a series of triggers or programmatic statements to agents. The routing program can deliver leads by round robin, shark tank format, geography or price range.

Back At You

Brytecore

CallAction

Connect Now

kvCORE by Inside Real Estate

Lead Assign

LeadRouter

LeadTrax

LionDesk

Propertybase

C14

Offer-Management Platforms

These tools collect and manage the offer process by integrating with MLSs and other systems such as transaction management platforms.

BrokerBay

Brokermint

Disclosures.io

OfferAI

Propy

Realty Commander by ShowingTime

Realty Pilot

RealtyAPX

Transactly

C15

Collaborative Home Search

These tools offer a middle-of-the-funnel version of standard home search that leverages collaborative communication and data strategies to engage consumers.

Homesnap

HomeSpotter

MLS Touch by Prospects

RealScout

Zillow

C16

Prospecting Systems

Prospecting systems are database systems that incorporate CRM technology, listing or property data and consumer data to enable agents and brokers to research possible customers, usually homeowners, and start direct mail campaigns or call them. 

Cole Realty Resource by Cole Information

Landvoice

Remine

SmartZip by Constellation Real Estate Group

Vortex by REDX

Vulcan7

Evaluating Technology

Estimates put the total number of technology providers serving the residential real estate brokerage industry north of 2,000. After an extensive examination of the industry’s technology products, T3 Sixty determined which were high-quality and organized them into seven sections and 63 categories.