Real Estate Almanac

Middle of the Funnel

Middle-of-the-funnel technologies help brokers and agents build relationships and turn prospects into customers.

Harvey Ball: The completeness of each product’s Tech Marketplace profile is denoted with a Harvey ball under the following metrics:

  • Empty: Less than 10% profile complete
  • Quarter-filled ball: 11-35% profile complete
  • Half-filled ball: 36-60% profile complete
  • Three-quarters ball: 61-85% profile complete
  • Filled ball: 86-100% profile complete

Reviewed Badge: Products that T3 Sixty has either conducted a recent demo of, worked with in a contracting project or have worked directly with recently, are denoted with a “Reviewed” badge.

Website: Use this icon to learn more about the product directly on T3 Tech Marketplace. 

C01

Customer Relationship Management (CRM)

CRM products span a broad set of target users from individual agents to large enterprise organizations, and as a result some firms in this category do not directly compete since they service different market segments. The CRMs in this category can be purchased as a standalone product.

Back At You

Follow Up Boss

IXACT Contact

kvCORE by Inside Real Estate

LionDesk

Market Leader by Constellation Real Estate Group

MoxiWorks

Propertybase

Top Producer by Constellation Real Estate Group

Wise Agent

Zillow Premier Agent CRM by Zillow Group

Constellation1 by Constellation Real Estate Group

Prospects CRM by Prospects Software

Realvolve

Cloze

Elevate by Elm Street Technology

Copper CRM

C02

Marketing Center (Print and Digital)

A marketing center allows agents to quickly and easily create marketing materials to use with their listings, neighborhood or personal marketing.

Amarki

Back At You

Breakthrough Broker

Deluxe

Lab Coat Agents Marketing Center

MoxiWorks

QuantumDigital

SharperAgent by Constellation Real Estate Group

WebsiteBox

Xpressdocs

Propertybase

C03

Homeowner Market/Home Value Reports

Homeowner market and home value reports allow agents to create a report for a homeowner with information specific to their property or neighborhood and automatically schedule their creation and delivery.

Buyside

ePropertyWatch by CoreLogic

Homebeat by Lone Wolf Technologies

Homebot

HouseCanary

kvCORE by Inside Real Estate

Market Snapshot by Move Inc. (a News Corp company)

MoxiWorks

Ownerly

Remine

RPR by the National Association of Realtors

C04

Showing Solutions

Showing products allow agents and offices to manage and schedule showings.

BrokerBay

Constellation1 by Constellation Real Estate Group

ShowingTime by Zillow Group

Prospects CRM by Prospects Software

Schedulock

ShowingTime by Zillow Group

SentriLock

TourZazz

C05

Reverse Prospecting

Reverse prospecting products allow agents to match potential sellers to buyers already in their network of active buyers.

BrokerBay

Buyside

Konverse

Propertybase

RealScout

RESAAS

Constellation1 by Constellation Real Estate Group

C06

Comparative Market Analysis

A staple of real estate agent software, CMA tools allow agents to prepare comparative market analysis reports, either as standalone reports or as part of a listing or buyer presentation.

Brivity by Ben Kinney Companies

Cloud CMA by Lone Wolf Technologies

Constellation1 by Constellation Real Estate Group

CRS Data

dashCMA by Inside Real Estate

HouseCanary

MoxiWorks

Prospects CRM by Prospects Software

homegenius by Radian

Remine

RPR by the National Association of Realtors

ToolkitCMA

Elevate by Elm Street Technology

MoxiPresent

HighNote

C07

Coming Soon/Private Inventory

Coming soon and private inventory database products allow agents and brokers to share their private inventory to an exclusive network and, in some cases, with the public.

BrokerBay

Buyside

Konverse

kvCORE by Inside Real Estate

Propertybase

RealScout

RESAAS

Rila

C08

Texting Platforms

Texting platforms can deliver SMS messages in multiple capacities: one to one, mass campaigns, prewritten content and sometimes live chat.

Avochato

BoldLeads by Propertybase

BoomTown

CallAction

CallHub

CINC by Fidelity National Financial

Connect Now

Follow Up Boss

kvCORE by Inside Real Estate

LionDesk

SendHub

Smart Alto

TextMagic

Elevate by Elm Street Technology

WAVV

C09

Video Email and Messaging

Video email and messaging tools allow agents to easily send and track video through email and SMS.

BombBomb

CINC by Fidelity National Financial

LionDesk

Quickpage

C10

Artificially Intelligent Assistants

Artificially intelligent assistants help agents automate routine tasks in their business. Some include just software; others are software systems augmented with human intelligence and live support when the automation needs it.

AgentAssistant

Verse

Gabbi.ai

HelloAlex

OJO Labs

Structurely

Tristan Assist

Ylopo

Cloze

C11

Sales Pipeline Reporting

Sales pipeline reporting allows agents and brokers to see a full picture of their sales pipeline and to project sales.

IXACT Contact

kvCORE by Inside Real Estate

LionDesk

MoxiWorks

Propertybase

Brokerage Engine

reeazily

Zipi

Elevate by Elm Street Technology

Verse

Sisu

C12

Email Marketing

Email marketing systems allow agents to efficiently manage and track email campaigns to their database.

ActivePipe

BombBomb

IXACT Contact

kvCORE by Inside Real Estate

LionDesk

MoxiWorks

OutboundEngine

Propertybase

rezora

Top Producer by Constellation Real Estate Group

Elevate by Elm Street Technology

C13

Lead Routing Systems

Lead routing systems route inbound leads through a series of triggers or programmatic statements to agents. The routing program can deliver leads by round robin, shark tank format, geography or price range.

Back At You

Brytecore

CallAction

Connect Now

kvCORE by Inside Real Estate

Lead Assign

LeadRouter

LeadTrax

LionDesk

Propertybase

Auctm

C14

Offer-Management Platforms

These tools collect and manage the offer process by integrating with MLSs and other systems such as transaction management platforms.

BrokerBay

Brokermint

ShowingTime by Zillow Group

Disclosures.io by HomeLight

OfferAI

Propy

Realty Pilot

RealtyAPX

ShowingTime by Zillow Group

Transactly

MLS Offers

Ink

C15

Collaborative Home Search

These tools offer a middle-of-the-funnel version of standard home search that leverages collaborative communication and data strategies to engage consumers.

Homesnap by CoStar Group

HomeSpotter

MLS-Touch by Prospects Software

RealScout

Zillow by Zillow Group

CloudMLX by Lone Wolf Technologies

C16

Prospecting Systems

Prospecting systems are database systems that incorporate CRM technology, listing or property data and consumer data to enable agents and brokers to research possible customers, usually homeowners, and start direct mail campaigns or call them.

Remine

SmartZip by Constellation Real Estate Group