Tech 500

The residential real estate brokerage industry has a vast pool of technology to choose from. It seems to get bigger every day, and there is no easy way to determine quality vendors – those with happy customers, great support, adaptive and forward-thinking product roadmaps, and innovative tools – from the many out there.

We see a lot of “all-in-one” promises and many claims of “first,” “only” and “best” and the prevalent real estate tech buzzwords of AI, machine learning, predictive analytics and blockchain. But how do we know what is real versus what is marketing and hype and what will provide real value and the results brokers and agents need?

T3 Sixty, the residential real estate brokerage industry’s leading research and management consultancy, has decided to bring clarity to the real estate tech space with the Tech 500 — a systematic, comprehensive and authoritative analysis of the quality technology providers in the industry. We evaluated approximately 2,000 industry technology providers, selected the quality providers and organized them into 63 categories based on their utility.

The Tech 500 is the third of five parts of the 400-page annual Real Estate Almanac (realestatealmanac.com). The five parts are released electronically in sequential months each year, and the all-encompassing print edition is published in June. The parts are:

  • Part 1 – Ranking of the industry’s most powerful and influential leaders (published each January). Also known as the SP200.
  • Part 2 – List of the nation’s largest Realtor associations and MLSs in the Organized Real Estate release (published each February).
  • Part 3 – List of the industry’s quality technology organized by category (published each March). Also known as the Tech 500 (this list).
  • Part 4 – A list of real estate’s enterprise companies, including holding companies, public companies, franchisors and networks (published each April).
  • Part 5 – A list of the nation’s largest brokerages (published each May). Also known as the Mega 1000.

THE TECHNOLOGY LANDSCAPE

(Note: The Real Estate Technology Landscape was developed in 2018 and published in the 2019 Swanepoel Trends Report. Each year, T3 Sixty refines and updates it as technology evolves and changes. More at t3reports.com)

Estimates put the total number of technology providers serving the residential real estate brokerage industry north of 2,000. After an extensive examination of the industry’s technology products, T3 Sixty determined which were high-quality and organized them into seven sections and 63 categories, as follows:

A01

Enterprise Core Front Office

A02

Enterprise Core Back Office

A03

Enterprise Transaction Management

B01

Search Engine Marketing (SEM)

B02

Search Engine Optimization (SEO)

B03

Digital Advertising System for Listings

B04

Predictive Marketing/Analytics

B05

Just Listed/Just Sold/Farming

B06

Video Marketing/Advertising

B07

Digital Display Advertising

B08

Digital Sphere Marketing

B09

Social Media Management

B10

Company Website

B11

IDX Property Search

B12

Website Lead Generation Platform

B13

Mobile Application

B14

Agent Websites

B15

Streaming Advertising

B16

Virtual Tours and Floor Plans

B17

Neighborhood/Commute/Lifestyle

B18

AVM/Home Price Estimate

B19

Housing Market Reports

B20

Lead Intelligence/Big Data

B21

Lead Management and Conversion

B22

Sign Rider Lead-Capture Solution

B23

Open House Lead Capture

B24

Chat Systems

B25

Dialers

C01

Customer Relationship Management

C02

Marketing Center (Print and Digital)

C03

Homeowner Market/Value Reports

C04

Showing Solutions

C05

Reverse Prospecting

C06

Comparative Market Analysis

C07

Coming Soon/Private Inventory

C08

Texting Platforms

C09

Video Email and Messaging

C10

Artificially Intelligent Assistants

C11

Sales Pipeline Reporting

C12

Email Marketing

C13

Lead Routing Systems

C14

Offer-Management Platforms

C15

Collaborative Home Search

C16

Prospecting Systems

D01

Forms Solutions

D02

E-Signature

D03

Seller Reports

D04

Relocation/Referral Management

D05

Moving Concierge

D06

General Ledger (Not RE-Specific)

D07

RE Commissions/Subledger

D08

RE-Specific Accounting Systems

E01

Testimonial/Ratings Platforms

E02

Repeat/Referral Marketing

E03

Repeat/Referral Intelligence

E04

Business Directory

F01

Intranet and Single Sign On

F02

Integration Tools

F03

Agent Roster Management

F04

Recruiting Platform/CRM

F05

Agent Financial Planning

F06

Business Coaching/Goal Setting

G01

Other Technologies

These categories represent the functionalities and services brokerages and agents use or need and provides a useful logic and language for technology companies, investors and real estate companies (such as brokerages and franchises) to use in their evaluation and decision-making process going forward.

As franchise-owned or company-owned technology solutions are not generally commercially available to all brokerages at the same pricing and terms, but intended for the brokerages within their franchise or group, they have not been included. 

CLASSIFICATION

To deliver the most accurate, meaningful and complete data possible, T3 Sixty always starts with the broadest possible set of information, whether it be leaders for the SP200, brokerages for the Mega 1000, technology providers for the Tech 500 or any of the other sections of the Real Estate Almanac: Organized Real Estate and Enterprises.

T3 Sixty employs a large variety of methods to gather data, including surveys, franchise reports, MLS data, public financial statements, interviews, competitor verification and several other proprietary processes. We strive to verify all numbers and facts as far as possible, but, for obvious reasons, cannot guarantee 100 percent accuracy or completeness. While T3 Sixty uses its best efforts in preparing the Real Estate Almanac, readers should always be cautious when using or relying on any data from any source.

It is important to reaffirm that no technology vendor paid for inclusion in the Tech 500. Each product’s inclusion was determined by a mix of the following criteria:

  • Innovation and application within the Real Estate Technology Landscape
  • The depth, breadth and reliability of its solutions
  • Known or tested client satisfaction or adoption metrics
  • Product’s/Provider’s market share
  • Year-over-year growth, specifically related to significant new enterprise clients
  • Ability to service and support clients, including enterprise entities
  • Leadership in their respective categories and overall impact on the industry

As T3 Sixty is committed to serving as the industry’s foremost provider of business intelligence, and we invite anyone who believes they can contribute to any data set in the Real Estate Almanac to contact our R&D team at research@t360.com. We thank you in advance for any input you can provide to make the information we provide better.

CONFIDENTIALITY AND CUSTOMERS

No confidential information received under a nondisclosure agreement (NDA) has ever been published. Data used in the Real Estate Almanac is specifically gathered for the Almanac.

Many people and/or entities mentioned in the Real Estate Almanac have either attended a T3 event or purchased one or more of our many reports. Some are currently, or have been, clients of our management consulting division. Furthermore, T3 has supported the industry, and continues to do so, by making investments in many companies. These are all regarded passive long-term investments and T3 does not speculate or day-trade. T3 Sixty’s research, rankings and reports are not influenced by these investments, and T3 Sixty goes to great lengths to remain objective and impartial.

Evaluating Technology

Estimates put the total number of technology providers serving the residential real estate brokerage industry north of 2,000. After an extensive examination of the industry’s technology products, T3 Sixty determined which were high-quality and organized them into seven sections and 63 categories.