Research Elevated: Real Estate Almanac combines industry elements into one compendium
Never before have so many different elements of the residential real estate brokerage business and organization been indexed, ranked and catalogued into one comprehensive compendium. The Real Estate Almanac includes five distinct sections, each release electronically successively in the first five months of each year and then compiled into one exhaustive 450-page printed compendium, distributed each June.
It is the residential real estate brokerage industry’s largest and most extensive collection of industry data and meaningful analysis.
Note: Generic terms make take time to compile results across entire Almanac.
Released May 14, 2020
Released annually in May, the fifth section of the Real Estate Almanac, Brokerages (Mega 1000), ranks the largest residential real estate brokerages as of December 31, 2019. This year, the report reveals that production is increasingly concentrating among the nation’s 1,000 largest brokerages. In 2019, these companies did 48.9 percent of all existing-home sales volume, up 1.4 percent from 2018 and up 8.9 percent from 2017. Transaction sides of the nation’s 1,000 largest brokerages saw a similar jump.
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Released April 8, 2020
Released annually in April, the fourth section of the Real Estate Almanac, Enterprises, reveals that the nation’s 20 largest real estate holding companies, which represent both the company-owned brokerage and franchise divisions of a real estate company, handled 52.79 percent of existing home sales volume in 2019, up from 51.75 percent in 2018 and 49.42 percent in 2017. Transaction side market share for the 20 largest companies jumped similarly over those periods to 46.88 percent in 2019. Total market based on total home sales counts and average home sale price as reported by NAR.
The industry is changing faster now than it ever has, as the large amounts of capital injected into real estate in the last few years have accelerated innovation, technology and new business models. After conducting a thorough historical industry analysis, T3 Sixty uncovered a pattern of innovation cycles, or stages as we refer to them, whose spans range between approximately 15 years with different components driving each stage.
The current stage, which began in approximately 2012, is dominated by the disproportionately large amounts of capital pouring into the industry. From 2014 to 2019, the amount jumped nearly 500 percent from $725 billion in 2014 to $3,347 billion in 2019.
Released March 26, 2020
Released annually in March, the third section of the Real Estate Almanac, Technology Providers (Tech 500), sorts and compiles products from well-established companies such as: MoxiWorks, W+R Studios, Constellation Real Estate Group, Inside Real Estate, Fidelity National Financial, Adwerx, LionDesk, Buyside, ActivePipe, HomeSpotter, Union Street Media and many more. The report includes over 550 entries with over 270 unique products and vendors.
Released February 20, 2020
Released annually in February, the second section of the Real Estate Almanac, Organized Real Estate, includes all 565 MLSs, 51 state Realtor associations (Washington, D.C., is tracked separately) and 1,086 local Realtor associations. The rankings show that the nation’s 20 largest MLSs (approximately 3.5 percent of all MLSs) serve over 50 percent of the nation’s total MLS subscribers; this number will likely go up as consolidation increases across the country and MLSs become larger.
The Realtor association side tells a similar story: an extreme differentiation in size and offering to their memberships. The three largest state associations track with those states’ populations with California, Florida and Texas leading the pack and the only associations with membership counts above 100,000 Realtors. Together, these three associations have 513,127 members (brokers and agents), accounting for 36.4 percent of the nation’s Realtor membership. As these three states only account for 26 percent of the nation’s population, this stat reflects the outsized role real estate plays in those states.
As transformation happens, the Real Estate Almanac keeps track of the change and enables of us to remain current and aware of the shifts. It allows us to accurately understand who in the industry is succeeding at the highest levels, be brokerages, franchisors, associations of MLS organizations. The Almanac is an invaluable reference guide.
Congratulations on your inclusion if you were one of the approximately 2,000 companies or individuals included, good luck for next year if you weren’t but hope to. Otherwise simply use the resource, appreciate the insight it provides us, reference the data when writing or presenting and use the numbers as benchmarks and targets when mapping out your goals.
Released January 14, 2020
Released annually in January, the first section of the Real Estate Almanac, Executives/Leaders (SP 200), ranks the most powerful and influential executives in the residential real estate industry. This year, The four most powerful executives after Barton are, in order: Keller Williams Realty CEO Gary Keller, HomeServices of America CEO Ron Peltier, Realogy CEO Ryan Schneider, and Redfin CEO Glenn Kelman.
Barton ascends to the top of the 2020 list based on his full-force return to lead the company he co-founded in 2005 as CEO in 2019. He has brought a bold new vision and direction to Zillow focused on reengineering the real estate transaction around the iBuying business model with the company’s new homebuying and selling Homes division, which the company projects can produce $20 billion in annual revenue.
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