Co-founders Gal Weiss, Yuval Niv and current CEO Tamir Poleg launched The Real Brokerage in 2014 as a cloud-based operation with low overhead and a focus on agent autonomy. With headquarters in Miami and New York, the vast majority of the brokerage’s nearly 30,000 agents operate virtually, with some individual teams leasing their own office space. 

Real has scaled in a rush over the past 12 years, rising from 7,567 agents in 2022 — one year after listing on the Nasdaq (REAX) — to 29,122 agents across 50 US states and Washington D.C, as well as five out of 10 Canadian provinces. Overall sales volume and transactions have followed suit over the same period, charting uninterrupted growth through the end of 2025.

The brokerage uses a proprietary platform for transaction management and offers agents access to a voice-first AI assistant, an integrated business checking account; and mobile app. The company also integrates its mortgage and title brands.

Real entered 2026 with the momentum of years of growth at its back, a position favorable to the brokerage amid another year of economic uncertainty. The company reported $2 billion in revenue for 2025, a 56% spike from the previous year, and tallied gross profits of $165.7 million. Net losses improved to $8.1 million following a larger loss in 2024. However, the company is debt free, with flexibility to invest in agents, technology and ancillary services even as some more traditional brokerages retrench under the weight of housing affordability challenges.

Expect a similar playbook from previous years as Real seeks to boost transaction growth and further adoption of its ancillary services. Leadership changes in its mortgage business and a shift toward a state-based joint ventures in its mortgage division suggest a year of transition. Meanwhile, the company’s two-year-old private label operation, “Powered by Real,” continues to draw in big independent brokerages like Michigan-based The Good Company, a 172-agent team that signed on in January, and aims to drive business in 2026 as the industry consolidates.

The Real Brokerage is a publicly traded cloud-native brokerage built around low overhead costs and integrated ancillary services including mortgage and title. The Florida-based company’s economics are rooted in commission revenue and a high-split compensation structure, a revenue sharing program and equity incentives.

Technology is central to the company’s structure and allows its agents to operate remotely in all 50 US states as well as much of Canada. Its proprietarytransaction platform and tech stack effectively lowers the marginal costs per transaction for agents as sales volume increases quarter over quarter.