Real Estate Almanac

Franchise Brands by Transaction Sides

Real estate franchisors, instead of providing brokerage services directly to consumers, own trademarks, products, intellectual property and business systems and license them to brokerage companies. Franchisors can own one or more franchise brand, the individual brand names that brokerages operate under. This section ranks the nation’s 20 largest franchise brands by total transaction sides of the brokerages that operated under each brand in 2020.

2021
Rank

Franchise Brand

2020
Transaction Sides

Sides
per Agent

Average
Unit Price

1

Keller Williams Realty

2

1,154,613

7.2

$335,651

2

RE/MAX

979,522

15.7

$300,375

3

Coldwell Banker Real Estate

2

3

706,421

7.8

$375,756

4

Berkshire Hathaway HomeServices

2

3

359,859

7.1

$386,976

5

Century 21

2

359,430

7.1

$269,082

6

Sotheby’s International Realty

2

3

150,738

7.2

$896,474

7

ERA Real Estate

2

110,686

8.6

$262,125

8

Howard Hanna Real Estate

3

94,206

10.6

$237,742

9

Weichert Realtors

1

3

92,300

7.1

$368,364

10

EXIT Realty

89,217

4.0

$228,582

11

Realty One Group

3

87,512

5.8

$359,332

12

Better Homes and Gardens Real Estate

2

85,457

6.9

$319,899

13

Windermere Real Estate

74,436

12.1

$546,523

14

HomeSmart

1

3

74,200

3.7

$363,881

15

Realty Executives

54,579

8.1

$293,153

16

United Real Estate

3

34,248

5.0

$305,285

17

John L. Scott

3

34,116

11.6

$470,845

18

Crye-Leike

3

31,314

9.3

$235,297

19

Real Living

28,342

9.8

$291,629

20

NextHome

26,493

5.9

$289,636

(1) Company elected not to provide any, or exact, numbers. Additional research/analysis was used to calculate numbers.

(2) Includes commercial activity but represents less than 3% of total volume and does not impact standings.

(3) Includes franchisees, affiliates, and company-owned stores operating under the same brand.

(4) New franchisor or change in structure.