Fueled by his outgoing personality and celebrity status, Serhant expanded his eponymously named firm out of its northeast base for the first time in 2025 with the addition of offices in Arizona and Nevada. Since its founding in 2020, Serhant has become a multidimensional real estate brokerage with an extensive social audience and a YouTube network, “Listed,” dedicated to lifestyle and real estate shows featuring his own roster of uniquely telegenic real estate agents. The company in 2025 launched an in-house AI platform to automate agent tasks and added commercial real estate capabilities.