Choo stepped into the chief operating officer position at Zillow in November 2024. In the role, Choo oversees Zillow's for sale business strategy and operations, as well as the company’s real estate industry product lines, sales and operations. He is credited with creating the Connections platform, introducing Premier Agent market-based pricing, and spearheading the development and launch of Zillow Showcase, a listing-focused marketing program. Choo, who joined Zillow in 2015 through the company’s acquisition of Trulia, also previously worked at real estate software firm Market Leader.