Florance, the head of CoStar Group, has continued a high focus on the residential sales side of his business in 2023, as he works to solidify and reshape Homes.com into a dominant portal.

While the company invests heavily into adding unique content to Homes.com, the company has spent heavily on advertising as it publicly battles realtor.com for status as the nation’s second most popular portal.

As 2024 begins, Florance has Homes.com poised to release its first agent advertising product (estimated for a first quarter 2024 arrival) and for a major celebrity marketing push, as he has done with Jeff Goldblum for CoStar’s rental site Apartments.com. A Super Bowl ad for Homes.com may not be out of the question.

Already an operator of leading commercial, rental and land real estate portals, Florance has the resources and aptitude to make a major splash with Homes.com in 2024. The company is well-positioned to make these moves. In the first three quarters of 2023, it reported $1.8 billion in revenue and a net profit of $278.2 million!

For this position, performance and promise, Florance moves up one slot on the 2024 SP 200 to become the eighth most powerful person in real estate.