When RE/MAX repurchased the North American master franchise regions then owned by RE/MAX Integra in November 2021, Alexander became president of the newly formed RE/MAX Canada. Alexander, the grandson of Integra co-founder Frank J. Polzler, oversees approximately 19,000 RE/MAX agents in Canada. In his role, he oversees all of RE/MAX’s franchises in Canada except for those in Quebec, which remains independently owned.