Dynamic and charismatic industry veteran Keller has served as Keller Williams Realty’s executive chair since 2020. With a focus on expanding the company’s market share, he also works to boost agent productivity and create alignment and efficiency with scalable technology.

His consistent, steady stewardship has helped keep Keller Williams at the top of the industry. It remains the nation’s largest franchise brand based on 2023 agent count (157,642), transaction sides (850,462) and sales volume ($357.6 billion). In 2024, the company also reached a profit-sharing milestone of distributing more than $2 billion to associates.

Real estate shifted dramatically in 2024, but drawing on his over four decades in the market Keller continued to espouse optimism and encouraged agents to look for opportunities, or what he’s called “the gift in the shift.” Keller, who co-founded his company in 1983, used his industry standing to speak for the continued power of doing the work and playing a long game.

Keller saw his own advice play out in March 2024 when company president Mark King resigned. Having brought Mark Willis back into the fold in November 2023 to take on the CEO role (which he held from 2005 to 2015 and which Keller himself had held on an interim basis since 2022), Keller was able to turn the executive leadership over to a familiar, trusted face and remain focused on overall, strategic growth.

Still, a plan to keep pace with fast-growing competitors by cutting the share of profits KW agents receive if they join a competitor, had to be abandoned in May in the face of heavy criticism. In October, the firm settled agent lawsuits regarding the cancelled proposal.