Gary Keller has been one of the five most powerful people in residential real estate every year since the SP 200 debuted in 2014 and is considered by many to be the most dynamic and charismatic leader of his generation. This year he remains as steadfast as before and regains the top slot again as the most powerful person in residential real estate.
Keller Williams Realty remains the nation’s largest franchise brand by sales volume, transaction sides and agent count, as analyzed in the Real Estate Almanac, a sister publication of the SP 200 also owned by T3 Sixty. The company reported the following U.S. and Canadian performance for the third quarter 2021:
- 174,155 agents
- 371,700 transactions
- 204,600 new listings
- $157.8 billion in written contracts
Transactions and listings dropped in the quarter from the same period in 2020, but the housing market also cooled slightly. The hot market helped KW as it did most other real estate companies, with a 17.7 percent year-over-year increase in sales volume in the third quarter more or less matching the increase in average home prices across the U.S. This came in spite of furious competition from new competitors like eXp Realty, Fathom Realty, and others who have copied the KW’s agent-centric model and expanded on it.
The highly anticipated IPO that most expected when Gary Keller created kwx and brought in Carl Liebert as CEO in 2020, has not occurred. Meanwhile, KW has actually been uncharacteristically quiet about its technology efforts in 2021. KW reported that Command, its end-to-end CRM for agents, had 103,400 monthly active users at the end of September 2021, an increase of 30 percent from the same time the year previous. And the company has also not released any data on how many home searches were done, how many contacts were added to Command, how many live referrals were sent within Keller Cloud … all things the company talked about the previous year.
Whether KW is an education company or a technology company or simply the country’s largest residential real estate franchise, it remains a dynamic force in the industry and Gary Keller is its unquestioned leader whether he has the CEO title or not.