The Swanepoel Power 200 ranks the most powerful leaders in the residential real estate brokerage industry as 2025 kicks off. Criteria used to rank leaders include the scope and power of leaders’ positions, the financial resources they have at their disposal, whether they have equity stake in their company, their trajectory and much more. For a detailed description of the careful methodology T3 Sixty used to determine the rankings, please see the methodology here.
The SP 200 reflects the relative power of leaders in the industry and is not a company ranking. Size and sales volume listed in bios provide framing and, while used to determine ranking, were just part of the data considered. Note that the numbers used in many of the bios reflect full-year 2024 data, as those are the only available across the board for all companies. Most companies have not completed their 2024 financials. When they do this spring, T3 Sixty will publish its annual ranking of the industry’s largest brokerages, brands and enterprises.
101
Wurzer runs FBS, which offers the popular MLS software Flexmls Platform in its suite of products (including Launch Dashboard, FlōPlan System, and Spark API). Flexmls is used by over 150 MLSs and 200,000 agents. FBS in 2024 added new members including the Northwest Indiana Realtor Association, Great Smoky Mountains Association of Realtors, Mexican Association of Real Estate Professionals and Ulster County Board of Realtors. Wurzer has led the company, first founded in the 1970s by his father, since 1997.
102
Woodroof runs Houston’s largest brokerage in Better Homes and Gardens Real Estate Gary Greene. First founded in 1963, and purchased by BHGRE in 2012, the firm has more than 950 agents who do more than $2 billion in annual sales. It is one of the top 100 firms in the nation. Woodroof has also served in leadership roles for national, state, and local real estate associations.
103
Greene became leader of the global provider of property data and analytics’ real estate business in 2024. The 20-year industry veteran spearheads CoreLogic’s product and go-to-market strategy and leads client relationships with a focus on serving MLS clients. Most recently, the former broker-owner headed up CoreLogic’s Real Estate business segment sales team. Under his leadership, CoreLogic expanded its curated Real Estate Alliance Network offering innovative solutions and tools to MLS members.
104
Jensen leads one of the country’s largest MLSs in Midwest Real Estate Data (MRED), which serves nearly 48,000 members in Illinois and adjoining states. In 2024, the firm joined CoreLogic’s MLS data cooperative, which gives members access to national MLS data-sharing. Jensen also serves as chair of the Real Estate Standards Organization and has chaired the board for data-sharing initiative The MLS Grid for nearly a decade.
105
Lessinger continued her move up the Re/Max org chart in 2024. After two years as senior vice president for Re/Max region development, she became president. In this role she oversees the Re/Max brand and network globally. Re/Max is the third largest real estate enterprise in the U.S. by sales volume and transaction sides. Lessinger began her real estate career with Re/Max as a Realtor in 1996. NOTE: On January 8, the same day the 2025 SP 200 went live, Lessinger resigned her position.
106
As president and CEO of Coldwell Banker Real Estate Group, second-generation leader Prodehl helms one of the US’s 50 largest real estate brokerages. The Midwest firm has more than 1,600 agents who do approximately $4 billion in annual sales across Illinois, Indiana, Michigan and Wisconsin. Prodehl will begin his 25th year with the firm in 2025.
107
With Golod as a leader focused on Compass’s growth, the company made big moves in 2024. After acquiring Louisiana-based Latter and Blum and Tennessee-based Parks Realty, the enterprise announced a fourth quarter deal with real estate giant At World Properties. Expected to close in early 2025, the agreement will help Compass retain its place as the U.S.’s largest brokerage by sales volume. Golod, who took on his growth and communications role in 2023, has been with Compass since 2014. He has held various roles across the company including chief of staff to founder and CEO Robert Reffkin.
108
White leads the largest MLS in Tennessee — and one of the 25 largest MLSs in the U.S. — with over 20,000 subscribers. Since he started Realtracs in 1996, it has grown to cover Tennessee and reach into Alabama, Georgia and Kentucky. White has overseen the company’s technological evolution including becoming the only MLS in the southeast with entirely in-house code. The Southeast MLS Alliance, a partnership Realtracs helped create in 2023, opened its data to more than 110,000 subscribers across Tennessee, South Carolina, Georgia and North Carolina in 2024.
109
Kruse runs the world’s largest Century 21-affiliated company with more than 1,450 agents doing nearly $4 billion in annual sales. With offices in Michigan, California, Wisconsin, Minnesota and Illinois, Century 21 Affiliated is among the brand’s leaders by production. Kruse began his career with Century 21 straight out of the University of Minnesota and became CEO in 2015.
110
The third-generation leader of the family-owned brokerage Shorewest Realtors, Horning leads approximately 830 agents in Wisconsin who do more than $2 billion in annual sales. Horning works alongside his brother, John P. Horning, to grow this Midwest brokerage staple. His industry involvement also includes working on the board of the Wisconsin Association of Realtors and serving leadership or advisory roles with Markt, LeadingRE and NAR.
111
President of BHHS California Properties since 2021, Mosier leads the firm and oversees more than 1,200 agents who do approximately $882 million in offices throughout the Golden State. She started her real estate career as in-house counsel at Coldwell Banker Residential in California in 1998. Mosier has been with the firm, formerly Prudential California Realty, since 2008.
112
Fair serves as the regional owner for Keller Williams Realty Pinnacle Partners Group in the New York tri-state area. He oversees more than 4,000 agents who do nearly $6 billion in annual sales, making the brokerage one of the nation’s 30 largest. His domain also includes four Atlanta-based real estate offices.
113
As vice chair of ICE Mortgage Technology, Nackashi continues to oversee the digital mortgage technology platform he previously led as CEO of Black Knight. Intercontinental Exchange (ICE) acquired the software, data and analytics provider in September 2023. Nackashi has extensive experience in technology for the mortgage and consumer loan, real estate and capital markets verticals. Prior to his 35 years with Black Knight, Nackashi held leadership roles at Lender Processing Services.
114
As CEO of the Real Estate Standards Organization (RESO), DeBord oversees real estate data standards development and implementation in the industry. In this role, he has become one of the chief players in streamlining the use of real estate data across different uses by promoting data standards. In 2024, the nonprofit ratified a new standard to enable brokerage or technology vendor certification.
115
Chen serves as CEO of Lofty, which provides IDX, CRM, lead generation, marketing tools and transaction management in one AI-powered platform. Lofty in 2024 unveiled an AI powered virtual assistant, a property management solution and a lead generation tool while also acquiring real estate CRM solution Firepoint. Along with Lofty, Chen also oversees or advises companies addressing supply chain logistics, advanced semiconductor design and edge computing architecture.
116
Hetherington leads one of the nation’s largest Century 21 affiliates in Century 21 New Millennium. The firm has 25 offices serving Maryland, Virginia and Washington, D.C. markets. It expanded into West Virginia in 2023. Hetherington, who previously served in the military, launched his first brokerage in 1990 and, with a series of acquisitions, he has helped guide growth at a company that now includes lending, insurance, title and home warranty units.
117
Recognized as an innovative association leader, Chenevert manages the Austin Board of Realtors, which has just over 13,000 members. In this role, she coordinates Unlock MLS (formerly ACTRIS), which has more than 18,000 subscribers. She is also on the board of MLS Technology Holdings, LLC, a four-MLS collaboration which owns Remine.
118
CEO & President,
John R. Wood Properties Christie’s International Real Estate
Wood joined the company that bears his father’s name in 1977 and has been at its helm since 1986. In 2024, McCloskey took on the role of president. She is a two-decade veteran of John R. Wood Properties, which has more than 850 agents who do over $4 billion in annual sales. McCloskey, Phil Wood’s daughter, was most recently executive vice president of operations at the firm, which affiliated with Christie’s International Real Estate in 2022.
119
Reierson leads Berkshire Hathaway HomeServices Arizona, California, Nevada Properties. He joined BHHS Nevada Properties as general manager in 2022 and became its CEO within seven months. Also a business coach, trainer and speaker, Reierson has worked in sales and business development for more than two decades.
120
Clement oversees the Chicago Association of Realtors, which is one of the top 10 largest in the U.S. with more than 16,000 members. In 2024, the association was active in educating and advocating against the real estate transfer tax, which was defeated at the polls in Illinois. She is actively involved in advocacy for fair housing and antiracism in the real estate industry. Previously, she served as president and CEO of the Commercial Brokers Association.
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