Samuelson has emerged as a leading voice for Zillow Group on industry issues, including on the hot button topic of exclusive listings, which rose to the fore in 2025 while dividing brokerage and executives. In his role, he leads Zillow’s industry relation strategy and business-to-business product development, oversees Zillow Canada and manages the company’s new-construction and display advertising business. A 25-year veteran in real estate and technology, the former Realtor.com president has been deploying his deep industry knowledge on behalf of the portal giant since 2014.