Leading the brokerage tech company Lone Wolf Technologies since 2019, Kelly has consistently sought to expand the firm’s product portfolio, which includes a comprehensive suite of brokerage and agent front-office and back-office tech. In 2025, Lone Wolf released its Relationships CRM, a deal tracker dashboard and an e-signature solution called Inkless. The firm also appointed MoxiWorks founder York Baur as its chief industry relations officer and formed an advisory board to guide innovations.