Almanac Process

The Real Estate Almanac Process

First Round: Organization

We look at leaders, predominantly CEOs, of organizations that meet the following initial criteria:

  • Brokerage companies with more than $3.0 billion in annual sales, 10,000 annual transactions or 500 agents.
  • Technology companies with at least 1,000 broker clients, 50,000 licensed agent users, $30 million in revenue, 100 employees, $20 million in funding or two or more enterprise client relationships (e.g. national franchise, qualifying association).
  • State associations with more than with 100,000 members, local associations with more than 20,000 members, or MLS organizations with more than 40,000 members.


Second Round: Activities

During this round we review each executive/leader and, when available, evaluate the following information:

  1. The office he or she currently holds and the decision-making power of said office.
  2. His or her tenure in the industry.
  3. The size of the individual’s organization (sales volume, offices, agent count, number of clients, etc.).
  4. The financial resources of the organization.
  5. The organization’s significance and impact in the residential real estate brokerage industry.
  6. Activities, acquisitions or other initiatives the individual led or was involved in 2019.
  7. Other industry-wide activities, such as association board of directors.
  8. The individual’s personal power and influence outside his or her organization.


Third Round: Future Impact

We consider the individual and company’s initiatives, planned or announced that are realistically expected to occur in the foreseeable future. We try to ascertain the significance of these actions. We also, acknowledge appointments, promotions and retirements announced up to the release of the SP200.

Leaders are placed into one of the following categories according to their primary activities and responsibilities as we understand them to be:

  • SP200 Technology Executives – Executives with technology companies who primarily serve the residential real estate brokerage industry.
  • SP200 Association/MLS Leaders – Executives or elected officers of a Realtor association, council, board, et al. MLS organization or other subsidiary.
  • SP200 Women Leaders – Women leaders who hold the highest senior executive positions in the residential real estate brokerage industry.

In addition, we identify leaders in the following unique groups. They all are powerful and influential, and have not yet made it to the main SP200 list, but we believe they deserve more than just an honorable mention. These leaders have been included on one of three SP2019 Bonus Lists:

  • SP200 Watchlist – Leaders who have garnished attention in the industry and are poised to make big moves. They are innovators, dealmakers and movers and shakers who are leading the way with new ideas – and making a noteworthy impact – on the real estate industry.
  • SP200 Outside Influencers – Powerful and fascinating people that are not in the residential real estate brokerage industry but through their holdings, investments or the elected office they hold have immense influence on the industry or matters pertaining to housing, finance and real estate professionals.

Associations and MLS organizations are tracked and reported based on year-end membership count. These numbers are reviewed and vetted by individual organizations and through research collected on each organization.


Realtor associations come in three varieties, determined by geographic scope: national, state and local. Realtor associations have a federated makeup: members cannot join just one.

When agents join a local association, to gain access to the MLS for example, they automatically join the state and national associations; the memberships are tied together in what is known as the three-way agreement.

  • State Associations – tracks the annual membership of the nation’s largest associations operating at the state-level.
  • Local Associations – membership in local Realtor associations is clustered among the largest. In the local association category, approximately a fifth of the nation’s 1,086 local residential Realtor associations account for 80 percent of the nation’s total membership.


Multiple Listing Services

The MLS world is quite diverse, but, as with local Realtor associations, the biggest of the big stand in a class of their own and account for a bulk of the nation’s MLS subscriber count and subsequently the largest component of sales volume and transaction count. The nation’s large regional MLSs have huge footprints, sophisticated technology, innovative business practices and well-run management structures. The largest MLSs serve members across a broad geographic area, sometimes statewide or even across multiple states. As such, MLS growth is tracked by annual MLS subscriber count.



Real Estate Almanac

The Real Estate Almanac is an annual analysis of the most significant segments of the residential industry and its most important players. The research examines which companies are gaining traction, which brands are growing, which leaders took the decisions that shaped the year, which technology providers are delivering, and which Realtor associations and MLSs have the most members and subscribers.