The Real Estate Almanac Process
First Round: Organization
We look at leaders, predominantly CEOs, of organizations that meet the following initial criteria:
- Brokerage companies with more than $3.0 billion in annual sales, 10,000 annual transactions or 500 agents.
- Technology companies with at least 1,000 broker clients, 50,000 licensed agent users, $30 million in revenue, 100 employees, $20 million in funding or two or more enterprise client relationships (e.g. national franchise, qualifying association).
- State associations with more than with 100,000 members, local associations with more than 20,000 members, or MLS organizations with more than 40,000 members.
Second Round: Activities
During this round we review each executive/leader and, when available, evaluate the following information:
- The office he or she currently holds and the decision-making power of said office.
- His or her tenure in the industry.
- The size of the individual’s organization (sales volume, offices, agent count, number of clients, etc.).
- The financial resources of the organization.
- The organization’s significance and impact in the residential real estate brokerage industry.
- Activities, acquisitions or other initiatives the individual led or was involved in 2019.
- Other industry-wide activities, such as association board of directors.
- The individual’s personal power and influence outside his or her organization.
Third Round: Future Impact
We consider the individual and company’s initiatives, planned or announced that are realistically expected to occur in the foreseeable future. We try to ascertain the significance of these actions. We also, acknowledge appointments, promotions and retirements announced up to the release of the SP200.
Leaders are placed into one of the following categories according to their primary activities and responsibilities as we understand them to be:
In addition, we identify leaders in the following unique groups. They all are powerful and influential, and have not yet made it to the main SP200 list, but we believe they deserve more than just an honorable mention. These leaders have been included on one of three SP2019 Bonus Lists:
Associations and MLS organizations are tracked and reported based on year-end membership count. These numbers are reviewed and vetted by individual organizations and through research collected on each organization.
Realtor associations come in three varieties, determined by geographic scope: national, state and local. Realtor associations have a federated makeup: members cannot join just one.
When agents join a local association, to gain access to the MLS for example, they automatically join the state and national associations; the memberships are tied together in what is known as the three-way agreement.
- State Associations – tracks the annual membership of the nation’s largest associations operating at the state-level.
- Local Associations – membership in local Realtor associations is clustered among the largest. In the local association category, approximately a fifth of the nation’s 1,086 local residential Realtor associations account for 80 percent of the nation’s total membership.
Multiple Listing Services
The MLS world is quite diverse, but, as with local Realtor associations, the biggest of the big stand in a class of their own and account for a bulk of the nation’s MLS subscriber count and subsequently the largest component of sales volume and transaction count. The nation’s large regional MLSs have huge footprints, sophisticated technology, innovative business practices and well-run management structures. The largest MLSs serve members across a broad geographic area, sometimes statewide or even across multiple states. As such, MLS growth is tracked by annual MLS subscriber count.