Each year, we hold a mirror up to the industry and ask: Who are the most powerful and influential executives in the residential real estate brokerage industry?
Power and Influence
Power is an elusive concept, defined as “the ability or right to control people, companies or the industry.” But power can also exist even when it is not exercised. But we all agree what power is not. It is not a popularity contest. It is not based only on a single criterion such as head count, office count or revenue. And it is never pay to play.
The concept is not easy or straightforward, so you can just imagine the healthy debate involved in creating this list every year. Our team does a lot of research and analyzes hundreds of bios, annual reports and transactional and sales volume data. We send hundreds of requests for additional information, personally verifying announcements, stats and actions that took place over the past year. Yet it remains as much an art as it is a science.
Some people have entrepreneurial power, some have financial strength, some hold high office, some have personal power, some have positional power, while others have political clout. Some are innovators, some executives, some doers, some dealmakers. We consider all these facets of power, as they relate to each leader individually and to their peers, and come up with what we feel is the industry’s most accurate annual reflection of individual power.
First Round: Initial Cut
We look at prominent leaders and C-suite executives of large brokerages companies and organizations that support and serve the residential real estate brokerage industry. This initial pool is made up of hundreds of nominations, T3 Sixty’s own database of over 3,000 industry leaders as well as a review of any noteworthy newsmakers, movers or shakers covered by the media.
Second Round: Deep Dive
During this round, we review each leader and, when available, evaluate the following information:
- The office he or she currently holds and the decision-making power of said office. (Simply being CEO, president, founder, broker-owner, etc. on its own is not sufficient as there are literally tens of thousands of people with these titles).
- His or her tenure with the company and in the residential real estate brokerage industry. (Simply being a real estate veteran of 40 years is not sufficient).
- The size of the organization (sales volume, offices, agent count, subscribers, etc.). (Size is certainly not everything but it is a primary indicator of the power and influence of the organization).
- The financial resources of the organization including market capitalization, revenue, profitability, funding received, etc.
- The organization’s overall significance, scope and impact in the residential real estate brokerage industry on a national basis. (Regional companies usually mean regional influence and, although that does not invalidate consideration, it is limiting).
- Large initiatives, expansions, acquisitions or other noteworthy activities the individual led or was a major contributor to. (Simply being a consultant or advisor or one member of a huge team is not sufficient on its own).
- Other leadership activities, such as serving on other companies’ boards of directors, adds to a leader’s power as it indicates personal power and influence outside his or her organization.
Third Round: Triple Check
We consider the individual and company’s initiatives – planned or announced – that are realistically expected to occur in the foreseeable future. We try to ascertain the significance of these actions. We also acknowledge appointments, promotions and retirements announced up to the release of the SP 200.
There are no restrictions to our process of evaluation regarding age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status with regard to public assistance, veteran status, genetic information or any other characteristic protected by federal, state or local law.
T3 Sixty, although not a media company, follows principles portrayed in the fairness doctrine of the U.S. Federal Communications Commission and also applies widely held principles and practices of objectivity and intellectual rigor. This helps us evaluate all leaders and executives in an honest, equitable, and balanced manner.
T3 Sixty does not in any way attempt to benefit or disadvantage one person or company above another. T3 Sixty serves many executives and organizations listed in this ranking as a management consulting firm and may also, from time to time, be an investor in some of the companies mentioned in this report. However, no confidential information or information covered by a nondisclosure agreement was used. Also, T3 Sixty clients do not get extra consideration on this list; in fact, T3 Sixty includes some leaders of companies perceived as competitors. No T3 Sixty employee or independent contractor working for T3 Sixty is eligible for consideration to be included in the T3 Sixty rankings.
Most of the companies mentioned own numerous trademarks and other marks. T3 Sixty does not challenge or in any way seek to dilute any of these marks.
While the publisher, authors, contributors and editors have used their best efforts to present accurate and balanced descriptions and bios of leaders, executives and their companies, they make no representation or warranties with respect to the accuracy or completeness of any bio. References to any person or company, does not constitute or imply endorsement, and neither is any reference or absence of reference intended to harm, advantage or disadvantage a company or person. The publishers, editorial team and T3 Sixty shall not be liable for any loss or any other commercial damages, including but not limited to special, incidental, consequential or other damages.
Different Views into the Data
All leaders and/or executives are considered for the overall SP 200 list. We, however, also present breakout sublists, which highlight the industry’s most powerful executives by category: organized real estate, brokerage, technology, women, etc.
As some of the residential real estate brokerage industry’s most powerful and influential people are not in our industry (full-time or as a career), but operate primarily outside of real estate, we place them on a separate list we call them the Outside Influencers. Through their holdings, investments or elected office, these people have immense influence on the industry or matters pertaining to housing, finance and real estate professionals and are, therefore, included in a separate, complementary list.