Content Marketing
Real estate brokerages and teams use content marketing to attract, engage and retain clients by creating and sharing relevant content.
Housing Market Reports
Housing market report technology helps agents to provide local housing market reports for homeowners and homebuyers. Some of these solutions send reports automatically, others aid presentations.
Neighborhood Information
These tech solutions facilitate the inclusion of neighborhood data and content into real estate websites, applications and reports.
Social Marketing
These tools help brokers and agents streamline the management of their social media with scheduling, tracking and automation. Some products offer content management with a hierarchy of roles.
Digital Advertising
Digital advertising products help real estate brokerages and agents market their real estate services through online channels, streaming content, and more. Websites are a form of digital advertising but, because of their outsized importance, have their own category.
Digital Marketing
These products help brokers and agents advertise to their spheres on social media and online media channels.
Video Marketing
This category includes solutions that drive consumer views to channels such as YouTube, Vimeo, Wistia and internal platforms.
Lead Generation
The solutions in this category help real estate professionals organically attract or uncover leads and purchase ready-made leads from third parties.
Dialer
Dialer systems allow real estate agents to make high volumes of calls to leads or to their databases.
Lead Routing and Management
Lead management and conversion systems are fine-tuned platforms for managing and converting a large volume of inbound leads. Some of these systems exist within website lead generation platforms, as they include capabilities from both categories.
Open House Lead Capture
Open house lead capture tools capture consumer information at open houses and in-person events.
Predictive Marketing
Predictive marketing tools use data analytics and artificial intelligence to determine which prospects are likely to buy or sell, and, in some cases, the marketing actions that have the highest probability of succeeding.
Sign Rider Lead
Sign rider lead-capture products collect consumer inquiries from yard signs.
Website Lead Generation Platform
Website lead generation platforms include lead routing, lead conversion, lead tracking and lead management features. These tools are often geared toward lead conversion teams who do large volumes of online business.
Property Advertising
Automated Digital Listing Advertising
This subcategory includes solutions that promote listings to social media and online advertising networks.
Coming Soon and Private Inventory
Coming soon and private inventory database products allow agents and brokers to share their private inventory to an exclusive network and, in some cases, with the public.
Just Listed and Sold Print
This category includes traditional automated and mailed postcard print solutions and vendors that enable neighborhood prospecting through traditional mail marketing.
Texting Platform
Texting platforms can deliver SMS messages in multiple capacities: one to one, mass campaigns, prewritten content and sometimes live chat.
Website Solutions
This category includes company and agent websites, website features and SEO/SEM optimization tools.
Live Chat
Chat systems facilitate chat-based interactions between agents, consumers or other parties to a transaction. In some cases, these systems engage or incubate a lead with AI until an agent can take over.
SEO and SEM
Search engine marketing (SEM) products offer management of paid search engine marketing campaigns. SEO products help optimize organic inbound traffic to websites.
Website Providers
These products offer simple, quality websites, that allow brokerages and agents to showcase their brand, properties and content in a straightforward manner. They do not necessarily have all the bells and whistles, and costs, of a lead-generation website.