Real Estate Almanac

Top of the Funnel

Top of the Funnel products are used to engage consumers at the beginning of the consumer sales cycle with an agent or brokerage.

Harvey Ball: The completeness of each product’s Tech Marketplace profile is denoted with a Harvey ball under the following metrics:

  • Empty: Less than 10% profile complete
  • Quarter-filled ball: 11-35% profile complete
  • Half-filled ball: 36-60% profile complete
  • Three-quarters ball: 61-85% profile complete
  • Filled ball: 86-100% profile complete

Reviewed Badge: Products that T3 Sixty has either conducted a recent demo of, worked with in a contracting project or have worked directly with recently, are denoted with a “Reviewed” badge.

Website: Use this icon to learn more about the product directly on T3 Tech Marketplace. 

B01

Search Engine Marketing (SEM)

SEM is one of the longest-running digital advertising tactics in real estate. Products in this category offer management of paid search engine marketing campaigns.

Adwerx

BoldLeads by Propertybase

BoomTown

Chime

CINC by Fidelity National Financial

Firepoint

kvCORE by Inside Real Estate

Market Leader by Constellation Real Estate Group

Real Estate Webmasters

RealSavvy by OJO Labs

Reliance Network

Sierra Interactive

Union Street Media

OJO Labs

Ylopo

Elevate by Elm Street Technology

Organic Return

B02

Search Engine Optimization (SEO)

SEO is an important marketing and traffic-generation strategy that real estate brokerages and agents employ to win organic, unpaid website traffic.

Agent Image by The Design People

Back At You

Delta Media Group

Homes.com

Placester

Propertybase

RateMyAgent

Real Estate Webmasters

Real Geeks

Reliance Network

Sierra Interactive

Union Street Media

Ylopo

Organic Return

B03

Digital Advertising System for Listings

This category includes solutions that promote listings to social media and online advertising networks.

Adwerx

Back At You

BoldLeads by Propertybase

BoomTown

Breakthrough Broker

CCT Technology

CORE ListingMachine by Inside Real Estate

Homesnap by CoStar Group

LionDesk

MoxiWorks

QuantumDigital

SocialMadeSimple

Ylopo

Boost by HomeSpotter

SavvySocial by SavvyCard

B04

Predictive Marketing/Analytics

Predictive marketing uses data analytics and artificial intelligence to determine which prospects are likely to buy or sell, and, in some cases, the marketing actions that have the highest probability of succeeding.

Brytecore

CCT Technology

Chime

HouseCanary

Likely.ai

Offrs by Constellation Real Estate Group

Quantarium

Revaluate

SmartZip by Constellation Real Estate Group

REDX by Green Seed Technologies

B05

Just Listed/Just Sold/Farming

This category includes traditional automated and mailed postcard print solutions and vendors that enable neighborhood prospecting through traditional mail marketing.

Deluxe

Breakthrough Broker

Continuity Programs

CORE ListingMachine by Inside Real Estate

Corefact

Deluxe

HomeActions

MoxiWorks

QuantumDigital

SharperAgent by Constellation Real Estate Group

Xpressdocs

LuxVT

B06

Video Marketing/Advertising

This category includes solutions that ultimately drive consumer views to channels such as YouTube, Vimeo, Wistia and internal platforms. This category does not include video email or messaging, as those tools fit in a separate middle-of-the-funnel category.

Animoto

Adwerx

HomeSpotter

Magisto

MotionDen

OpenReel

Tagible

Union Street Media

VScreen by Terradatum

WellcomeMat

Ylopo

Vuse

B07

Digital Display Advertising

Digital display advertising encompasses branding-focused visual display ads placed on third-party ad networks and websites, such as Google’s DoubleClick Ad Exchange.

Adwerx

BoldLeads by Propertybase

CCT Technology

HomeSpotter

MoxiWorks

RateMyAgent

Union Street Media

Organic Return

B08

Digital Sphere Marketing

These products help brokers and agents advertise directly to their sphere on social media and online media channels by utilizing consumer information.

Adwerx

CCT Technology

Cloud Attract by Lone Wolf Technologies

HomeSpotter

LionDesk

RateMyAgent

Union Street Media

B09

Social Media Management

Social media management tools help brokers and agents streamline the management of their social media with scheduling, tracking and automation. Some products offer content management with a hierarchy of roles to franchisors, franchises, brokerages and teams and agents that facilitates the sharing of information within these organizations. Social content is often included in these solutions.

Back At You

Buffer

CityBlast

Constellation1 by Constellation Real Estate Group

CORE Social by Inside Real Estate

Everypost

HomeSelfe RE

Hootsuite

IXACT Contact

MoxiWorks

Promote

SendHub

Shareable Social

Sprout Social

Elevate by Elm Street Technology

Social Stream by IXACT Contact

B10

Company Website

Website vendors in this category offer capabilities and features specifically for real estate brokerages and agents; these often include property search, agent rosters, and features for multiple-location companies.

Back At You

Constellation1 by Constellation Real Estate Group

Delta Media Group

IDC Global

MoxiWorks

Propertybase

Real Estate Webmasters

Reliance Network

Sierra Interactive

Union Street Media

Ylopo

Organic Return

Naberly Solutions by IntelliAgent (a Fathom Holdings company)

B11

IDX Property Search

These tools traditionally existed as website plugins but have grown into standalone tools that agents can use to engage consumers or augment their website search experience. These tools accomplish this in different ways; some solutions are more oriented toward standalone websites and mobile apps, while MLSs or brokerages use others as an alternative experience to the traditional MLS platform.

Cloud Streams by Lone Wolf Technologies

Constellation1 by Constellation Real Estate Group

Diverse Solutions by Constellation Real Estate Group

Home Junction by Attom Data Solutions

Homesnap by CoStar Group

IDX Broker by Elm Street Technology

iHomefinder

kvCORE by Inside Real Estate

Placester

RealScout

Remine

Showcase IDX by eXp World Holdings

RealStaq

Naberly Solutions by IntelliAgent (a Fathom Holdings company)

B12

Website Lead Generation Platform

Website lead generation platforms include lead routing, lead conversion, lead tracking and lead management features. These tools are often geared toward lead conversion teams who do large volumes of online business.

BoomTown

Brivity by Ben Kinney Companies

Chime

Cloud Attract by Lone Wolf Technologies

CINC by Fidelity National Financial

Constellation1 by Constellation Real Estate Group

Firepoint

kvCORE by Inside Real Estate

Propertybase

Real Estate Webmasters

Real Geeks

Sierra Interactive

Union Street Media

Elevate by Elm Street Technology

Naberly Solutions by IntelliAgent (a Fathom Holdings company)

B13

Mobile Application

This category refers to the mobile applications available for direct purchase by agents and brokers or available to agents through their MLS, broker or franchise. Agents use these products to engage clients and deliver a better experience than they could develop on their own. They often include property search or collaboration features.

Constellation1 by Constellation Real Estate Group

Homesnap by CoStar Group

HomeSpotter

HomeStack

kvCORE by Inside Real Estate

Propertybase

PropertyMinder