Real Estate Almanac

Technology Services

The residential real estate brokerage industry has a vast pool of technology to choose from. That’s why T3 Sixty built the Tech 500, to present real estate’s leading tech products – those with happy customers, great support, adaptive and forward-thinking product roadmaps, and innovative tools – in one place, organized into 65 functional categories.

Technology Services Legend

Harvey Ball: The completeness of each product’s Tech Marketplace profile is denoted with a Harvey ball under the following metrics:

  • Empty: Less than 10% profile complete
  • Quarter-filled ball: 11-35% profile complete
  • Half-filled ball: 36-60% profile complete
  • Three-quarters ball: 61-85% profile complete
  • Filled ball: 86-100% profile complete

Reviewed Badge: Products that T3 Sixty has either conducted a recent demo of, worked with in a contracting project or have worked directly with recently, are denoted with a “Reviewed” badge.

Website: Use this icon to learn more about the product directly on T3 Tech Marketplace. 

B01

Search Engine Marketing (SEM)

SEM is one of the longest-running digital advertising tactics in real estate. Products in this category offer management of paid search engine marketing campaigns.
B02

Search Engine Optimization (SEO)

SEO is an important marketing and traffic-generation strategy that real estate brokerages and agents employ to win organic, unpaid website traffic.
B03

Digital Advertising System for Listings

This category includes solutions that promote listings to social media and online advertising networks.

BoomTown

Ylopo

Ads for Listings

SocialBay

Marketing Centers

CCT Technology

Core ListingMachine

Corefact

MoxiPromote

Real Estate Marketing

Automated Facebook Ads

Justlisted.social Just Listed Facebook Ads

WikiRealty

B04

Predictive Marketing/Analytics

Predictive marketing uses data analytics and artificial intelligence to determine which prospects are likely to buy or sell, and, in some cases, the marketing actions that have the highest probability of succeeding.
B05

Just Listed/Just Sold/Farming

This category includes traditional automated and mailed postcard print solutions and vendors that enable neighborhood prospecting through traditional mail marketing.

Chime

Core ListingMachine

Corefact

Real Estate Marketing

Breakthrough Broker

MyLeadDashboard

Property Marketing

HomeActions

LuxVT

MoxiImpress

Xpressdocs

B06

Video Marketing/Advertising

This category includes solutions that ultimately drive consumer views to channels such as YouTube, Vimeo, Wistia and internal platforms. This category does not include video email or messaging, as those tools fit in a separate middle-of-the-funnel category.

Digital Marketing

Ylopo

Breakthrough Broker

Streaming TV Commercials by Zip Code

Animoto

HomeSpotter Boost

Magisto

MotionDen

OpenReel

Video App

Vuse

WellcomeMat

B07

Digital Display Advertising

Digital display advertising encompasses branding-focused visual display ads placed on third-party ad networks and websites, such as Google’s DoubleClick Ad Exchange.

Adwerx

Organic Return

Digital Marketing

RateMyAgent

CCT Technology

MoxiPromote

WikiRealty

B08

Digital Sphere Marketing

These products help brokers and agents advertise directly to their sphere on social media and online media channels by utilizing consumer information.

Digital Marketing

RateMyAgent

WikiRealty

Ads for Your Sphere

Marketing Toolbox

B09

Social Media Management

Social media management tools help brokers and agents streamline the management of their social media with scheduling, tracking and automation. Some products offer content management with a hierarchy of roles to franchisors, franchises, brokerages and teams and agents that facilitates the sharing of information within these organizations. Social content is often included in these solutions.
B10

Company Website

Website vendors in this category offer capabilities and features specifically for real estate brokerages and agents; these often include property search, agent rosters, and features for multiple-location companies.
B11

IDX Property Search

These tools traditionally existed as website plugins but have grown into standalone tools that agents can use to engage consumers or augment their website search experience. These tools accomplish this in different ways; some solutions are more oriented toward standalone websites and mobile apps, while MLSs or brokerages use others as an alternative experience to the traditional MLS platform.
B12

Website Lead Generation Platform

Website lead generation platforms include lead routing, lead conversion, lead tracking and lead management features. These tools are often geared toward lead conversion teams who do large volumes of online business.