In his second year helming RE/MAX Holdings, the nation’s second-largest franchise brand, Carlson has continued to guide the business to profitability. With a net profit margin of 5.0% through the first three quarters of 2025, the REMAX brokerage operation — which has struggled with falling revenue — is on track for its most profitable year since 2020. Carlson has improved the company’s financial trajectory by streamlining operations, bringing on new talent, and introducing a digital-focused rebrand, lead concierge service, increased technology support to franchisees and a new marketing automation platform.