Swanepoel Power 200

Last Updated January 14, 2026

Since 2014, T3 Sixty has annually identified and ranked the most powerful leaders in the North American residential real estate brokerage industry through the Swanepoel Power 200 (SP 200). This rigorous undertaking involves extensive research, structured analysis, and careful deliberation to determine the individuals who comprise the top 10, top 50, top 100, and ultimately, the full list of 200 (see below).

Rank	Executive		Title
1SP 200 Rank	Robert Reffkin	Chairman and CEO	Compass International Holdings
1SP 200 Rank	In 2025, the leader of the US’s largest brokerage deepened his already significant industry power, most notably with the announcement of Compass’ plan to acquire behemoth Anywhere Real Estate (the deal closed on Jan. 9, 2026). Reffkin also oversaw the acquisition of @properties Christie’s International Real Estate, which closed in January 2025, and led a vociferous campaign to promote an exclusive listing strategy that has spearheaded debate, policy developments and lawsuits. Additionally, Reffkin improved Compass’s profitability in 2025, which is on track to be Compass’ best year yet in terms of financial performance. Reffkin stands squarely as the industry’s most powerful leader.
2SP 200 Rank	Jeremy Wacksman	CEO	Zillow Group
2SP 200 Rank	Wacksman, CEO of Zillow Group since mid-2024, put his imprint on one of the industry’s most dominant brands in his first full year at the helm. The leading real estate portal, which has seen rapid growth in its mortgage and rentals businesses, continues an ambitious effort to deliver an integrated, end-to-end transaction experience for consumers and real estate professionals. At the same time, the company’s financial performance improved: Zillow Group returned to profitability in 2025, posting positive results through the first three quarters. Wacksman also reinforced the company’s vision for a comprehensive real estate marketplace by challenging exclusive listing strategies from Compass and others.
3SP 200 Rank	Varun Krishna	CEO	Rocket Companies
3SP 200 Rank	Krishna became CEO of Rocket in 2023 and has been running the company with his foot fully on the gas ever since. The lender became a major player in the residential real estate industry when Rocket, the US’s second-largest purchase loan originator, acquired brokerage and top-three portal Redfin in July 2025. With the October acquisition of Mr. Cooper, the country’s largest mortgage servicer, Krishna now has the tools in place to achieve his goal of providing a comprehensive, integrated real estate experience to vast numbers of consumers. Previously a general manager of Intuit and an executive at PayPal, he has over two decades of experience building consumer platform strategies for leading global fintech companies.
4SP 200 Rank	Glenn Sanford	Founder and CEO	eXp World Holdings
4SP 200 Rank	Sanford leads eXp World Holdings, parent company of eXp Realty — the nation’s largest brokerage by US transaction sides and agent count (over 350,000 sides and 65,000 agents). He has built a strong leadership team at eXp Realty in recent years and has helped the firm maintain one of the best profit profiles among public brokerage companies. A clear visionary — and the largest shareholder in eXp World Holdings — Sanford continues to wield significant industry power.
5SP 200 Rank	Ryan Schneider	President and CEO	Anywhere Real Estate (a Compass company)
5SP 200 Rank	In his eight years at the helm of the nation’s largest real estate enterprise (with $535.3 billion in 2024 annual sales volume), Schneider has remained focused on reducing debt, maintaining positive cashflow, streamlining operations and centralizing data to optimize company operations and strengthen the firm. His efforts culminated in an acquisition by Compass for $1.6 billion in stock, representing approximately 10 times Anywhere’s projected 2026 earnings — a stellar multiple. The deal, which closed in early 2026, brings together the nation’s two largest brokerages as well as Anywhere’s notable franchise brands, including Sotheby’s International Realty, Christie’s International Real Estate and Coldwell Banker.
6SP 200 Rank	Andrew "Andy" Florance	Founder and CEO	CoStar Group
6SP 200 Rank	When Florance acquired Homes.com in 2021 for $156 million, he set out to build a serious residential portal using CoStar Group’s data- and content-driven playbook. The company backed the effort with hundreds of millions of dollars in marketing and product investment, positioning Homes.com as an alternative to lead-selling rivals through its “Your Listing, Your Lead” model. By 2025, Homes.com had become the third most visited U.S. real estate portal, but the scale of investment drew investor scrutiny. CoStar has since announced plans to reduce spending beginning in 2026 as it pivots toward a longer-term path to profitability.
7SP 200 Rank	Chris Kelly	President and CEO	HomeServices of America
7SP 200 Rank	Groomed for the last several years to take the top role at HomeServices of America, Kelly was named president and CEO of the nation’s third-largest real estate enterprise by US sales volume ($262.5 billion) in April 2025. He has helped guide the firm through a profitable year with a net profit margin of 1.9% as of Q3 2025, putting the company on track for its best year since 2021. Kelly joined the enterprise in 2007 as general counsel for ReeceNichols. He later served as HomeServices' senior counsel supporting acquisitions and technology initiatives, and as president and CEO of subsidiary Ebby Halliday before becoming EVP of HomeServices.
8SP 200 Rank	Howard "Hoby" Hanna IV	CEO	Hanna Holdings
8SP 200 Rank	A third-generation company leader, Hanna maintains a respected industry voice as the head of a firm established during an era when family-owned brokerages had more prominence. In 2025, he led Howard Hanna, the nation’s seventh-largest brokerage and 13th-largest franchise brand, through a brand refresh as it consolidated more of its subsidiaries under a single identity. Under Hanna’s leadership, the company has continued to compete in the era of consolidation, making strategic acquisitions in Manhattan — a new market for the brokerage — and Ohio, deepening its leadership in its home state.
9SP 200 Rank	Nykia Wright	CEO	National Association of Realtors
9SP 200 Rank	Wright, who was appointed permanent CEO of the National Association of Realtors in August 2024, sharpened her experience and consolidated her leadership of the organization in 2025 — capturing the attention of industry leaders. After spending months on a listening tour, Wright has activated a three-year strategic plan that will guide the association in 2026 and beyond. She has leveraged her fresh, outsider’s perspective to remake the nation’s largest trade association into a more focused organization — marked by achieving its first balanced budget in at least a decade — and clarify the association’s role in advocacy and its relationship with MLSs. A former media executive, Wright joined NAR as interim CEO from the Chicago Sun-Times in November 2023.
10SP 200 Rank	Leo Pareja	CEO	eXp Realty
10SP 200 Rank	In his first full year leading eXp Realty as CEO, Pareja has established himself as a respected voice within the industry while driving the brokerage’s expansion efforts both inside and outside the US, opening five new global markets in 2025. A clear, passionate communicator advocating for transparency in brokerage practices, he spearheaded the release of a seller advisory form available to all professionals, publicly opposed brokerage exclusive listing strategies and doubled down on eXp Realty’s focus on integrating AI into its business. Pareja, who began his real estate career at 19, previously worked with Keller Williams, presided over NAHREP, and co-founded private lending company Washington Capital Partners and MLS platform Remine.
11SP 200 Rank	Gary Keller	Co-Founder and Executive Chair	Keller Williams Realty
11SP 200 Rank	Keller, executive chair of the company he co-founded in 1983, retains partial ownership of Keller Williams Realty, but he ceded control of the nation’s largest franchise brand in March 2025 when private equity company Stone Point Capital acquired the firm. Stone Point brings capital to fuel growth and innovation and placed Chris Czarnecki in the role of CEO. A real estate visionary with nearly a half-century of foundational industry leadership under his belt, Keller is expanding his prolific writing, teaching and coaching activities.
12SP 200 Rank	Chris Czarnecki	President and CEO	Keller Williams Realty
12SP 200 Rank	Appointed president and CEO of Keller Williams Realty in March 2025 — in conjunction with private equity firm Stone Point Capital’s acquisition of the nation’s largest franchise brand — Czarnecki stepped into a role that had seen a lot of transition in recent years. The former CEO of REIT Broadstone Net Lease has taken the reins with confidence, leading the industry’s largest franchise brand with a clear, competent voice and investing in agent education, marketing and the company’s technology platform.
13SP 200 Rank	Richard "Rich" Barton	Co-Founder and Co-Executive Chair	Zillow Group
13SP 200 Rank	As Zillow Group’s co-executive chair, Barton is focused on strengthening the brand of the company he co-founded and helped guide to portal supremacy. Known as a superb operator and a strategic wizard with an engineer’s attention to detail and process, Barton developed the model and put the pieces in place for Zillow to pursue its “housing super app” strategy while seeking sustainable profitability. As the company enters its next era, it stands poised to create an integrated real estate transaction experience at a scale the industry has not yet seen.
14SP 200 Rank	Dan Duffy	CEO	United Real Estate
14SP 200 Rank	The longtime leader of United Real Estate, Duffy elevated his voice within the industry in 2025 as the spokesperson for the new Pro-Agent Restore Trust in NAR group, a working group of 15 leaders of large brokerage companies pressing NAR to make foundational changes that improve value to brokers and agents. In addition to taking on this new advocacy role, Duffy continued to lead his firm — the nation’s 11th-largest brokerage and 12th-largest franchise brand, whose company-owned and franchised offices operate under a fee-based business model — through continued growth in 2025 with several key acquisitions and new affiliates.
15SP 200 Rank	Tamir Poleg	Co-Founder and CEO	The Real Brokerage
15SP 200 Rank	Poleg has orchestrated remarkable growth and innovation as head of The Real Brokerage, the US’s fifth-largest brokerage. The firm, on track for its most profitable year as a public company in 2025, saw more year-over-year sales volume growth than any other brokerage in the top 10, based on the latest data from the 2025 Mega 1000. Poleg has applied a revenue-sharing, capped, virtual model — fortified by a homegrown tech platform — to achieve his firm’s remarkable growth. Real continued to innovate under his leadership in 2025, launching AI tools for agents and consumers, and introducing financial services for agents.
16SP 200 Rank	Erik Carlson	CEO	RE/MAX Holdings
16SP 200 Rank	In his second year helming RE/MAX Holdings, the nation’s second-largest franchise brand, Carlson has continued to guide the business to profitability. With a net profit margin of 5.0% through the first three quarters of 2025, the REMAX brokerage operation — which has struggled with falling revenue — is on track for its most profitable year since 2020. Carlson has improved the company’s financial trajectory by streamlining operations, bringing on new talent, and introducing a digital-focused rebrand, lead concierge service, increased technology support to franchisees and a new marketing automation platform.
17SP 200 Rank	Susan "Sue" Yannaccone	President and CEO	Anywhere Brands
17SP 200 Rank	As president and CEO of Anywhere Brands, Yannaccone serves as the second in command at Anywhere Real Estate, overseeing brokerage operations of the firm’s company-owned and franchised offices: Coldwell Banker, Sotheby's International Realty, Century 21, ERA Real Estate, Better Homes and Gardens Real Estate and Corcoran Group. A respected and grounded leader in the industry, she has focused on identifying strategies for success and building community. Her “What Moves Her” program empowering women in real estate marked its five-year anniversary in 2025.
18SP 200 Rank	Glenn Kelman	CEO	Redfin (a Rocket company)
18SP 200 Rank	Over his two decades as CEO of Redfin, Kelman guided the company to its position as a top 10 brokerage and portal behemoth. While he sought a sustainable way to operate and grow an employee-based brokerage, after years of profitability challenges, he helped orchestrate the sale of the company to mortgage giant Rocket in 2025 for $1.75 billion — an amount roughly double Redfin's enterprise value at the time. Kelman, a passionate leader who remains at the helm of the company, has also been outspoken about his belief in an open, comprehensive marketplace, endorsing Zillow Group’s decision to reject listings that had been publicly marketed but not widely available through the MLS or national search portals.
19SP 200 Rank	Damian Eales	CEO	Move (a News Corp company)
19SP 200 Rank	Eales oversees Move, Inc., which operates Realtor.com, the industry’s second-most-popular real estate portal. In 2025, Eales discussed his firm’s ambitious plans to leverage AI to evolve Realtor.com from a listings platform into more of a research platform, and he oversaw the acquisition of collaborative search tool Zenlist. Eales has been part of News Corp — the parent company of Move — since 2013, growing realestate.com.au into Australia’s dominant real estate portal and serving as New Corp’s EVP and global head of transformation before joining Move in 2023.
20SP 200 Rank	Philip "Phil" Soper	President	Bridgemarq Real Estate Services
20SP 200 Rank	Since 2004, Soper has led Bridgemarq Real Estate Services, Canada’s largest real estate company. As president, he oversees the more than 21,000 agents affiliated with the firm’s brokerage and franchise operations, including Royal LePage, Via Capitale, Johnston & Daniel and Proprio Direct in Quebec. In 2025, Royal LePage launched a “Proudly Canadian” marketing campaign to build brand awareness, and Soper was elected chair of The Realty Alliance’s board of directors.