Top of the funnel technologies are oriented at engaging the consumer and generating consumer contact with an agent or brokerage.

Top of the Funnel Categories

B01

Search Engine Marketing (SEM)​

SEM is one of the longest-running digital advertising tactics in real estate. Solutions in this category offer management of paid search engine marketing campaigns.

Adwerx

BoldLeads by Propertybase

BoomTown

Chime

Commissions Inc. by Fidelity National Financial

firepoint/Realvolve

kvCORE by Inside Real Estate

Market Leader by Constellation Real Estate Group

Real Estate Webmasters

RealSavvy by OJO Labs

Reliance Networks

Sierra Interactive

Union Street Media

B02

Search Engine Optimization (SEO)

SEO is an important marketing and traffic-generation strategy that real estate brokerages and agents employ to win organic, unpaid website traffic. The firms in this category have a proven track record in producing organic search results.

Agent Image

Back At You

Delta Media Group

Homes.com

Placester

Propertybase

Real Estate Webmasters

Real Geeks

Reliance Networks

Sierra Interactive

Union Street Media

B03

Digital Advertising System for Listings

This category includes solutions that promote listings to social media and online advertising networks.

Adwerx

Back At You

BoldLeads by Propertybase

CCT Technology

CORE ListingMachine by Inside Real Estate

Homesnap

HomeSpotter

Marketing Central by BoomTown

MoxiWorks

QuantumDigital

SocialMadeSimple

Ylopo

B04

Predictive Marketing/Analytics

Predictive marketing uses data analytics and artificial intelligence to determine, in some cases, the marketing actions that have the highest probability of succeeding.

Brytecore

CCT Technology

Chime

HouseCanary

Offrs by Constellation Real Estate Group

Quantarium

Revaluate

SmartZip by Constellation Real Estate Group

Vulcan7

B05

Just Listed/Just Sold/Farming

This category includes traditional automated and mailed postcard print solutions and vendors that enable neighborhood prospecting through traditional mail marketing.

Branded Marketing by Deluxe

Breakthrough Broker

Continuity Programs

CORE ListingMachine by Inside Real Estate

Corefact

HomeActions

MoxiWorks

QuantumDigital

SharperAgent by Constellation Real Estate Group

Xpressdocs

B06

Video Marketing/Advertising/Content Solutions

This category includes solutions that ultimately drive consumer views to channels such as YouTube, Vimeo, Wistia and internal platforms. This category does not include video email or messaging, as those tools better fit in a separate middle-of-the-funnel category.

Adwerx

Animoto

HomeSpotter

Magisto

MotionDen

OpenReel

Tagible

Union Street Media

Videolicious

VScreen by Terradatum

Welcomemat

B07

Digital Display Advertising

Digital display advertising encompasses branding-focused visual display ads placed on third-party ad networks and websites, most commonly run on Google’s DoubleClick Ad Exchange.

Adwerx

BoldLeads by Propertybase

CCT Technology

HomeSpotter

Union Street Media

B08

Digital Sphere Marketing

These solutions help brokers and agents advertise directly to their sphere on social media and online media channels by utilizing consumer information.

Adwerx

CCT Technology

Cloud Attract by W+R Studios

HomeSpotter

Union Street Media

B09

Social Media Management

Social media management tools help brokers and agents streamline the management of their social media with scheduling, tracking and automation. Some solutions offer content management with a hierarchy of roles to franchisors, franchises, brokerages and teams and agents that facilitates the sharing of information within these organizations. Social content is often included in these solutions.

Back At You

Buffer

CityBlast

CORE Social by Inside Real Estate

Everypost

HomeSelfe RE

Hootsuite

Paradym

Promote

Shareable Social

Sprout Social

B10

Company Website

Website vendors in this category offer capabilities and features specifically for real estate brokerages and agents; these often include property search, agent rosters, and features for multiple-location companies.

Back At You

Constellation1

Delta Media Group

IDC Global

MoxiWorks

Propertybase

Real Estate Webmasters

Reliance Networks

Sierra Interactive

Union Street Media

B11

IDX Property Search

These tools traditionally existed as website plugins but have grown into standalone tools that agents can use to engage consumers or augment their website search experience. These tools accomplish this in different ways; some solutions are more oriented toward standalone websites and mobile apps, while MLSs or brokerages use others as an alternative experience to the traditional MLS platform.

Cloud Streams by W+R Studios

Diverse Solutions

Homesnap

IDX Broker

iHomefinder

kvCORE by Inside Real Estate

Placester

RealScout

Remine

Showcase IDX

SpatialMatch by Home Junction

B12

Website Lead Generation Platform

Website lead generation platforms include lead routing, lead conversion, lead tracking and lead management features. These tools are often geared toward lead conversion teams who do large volumes of online business.

BoomTown

Brivity

Chime

Cloud Attract by W+R Studios

Commissions Inc. by Fidelity National Financial

Constellation1

firepoint/Realvolve

kvCORE by Inside Real Estate

Propertybase

Real Geeks

Sierra Interactive

Union Street Media

B13

Mobile Application

This category refers to the mobile applications available for direct purchase by agents and brokers or available to agents through their MLS, broker or franchise. Agents use them directly to engage clients and deliver a better experience than they could develop on their own. They often include property search or collaboration features.

Homesnap

HomeSpotter

HomeStack

kvCORE by Inside Real Estate

Propertybase

PropertyMinder

Prospects

RealSavvy by OJO Labs

Remine

SnApp

B14

Agent Websites

These solutions offer solo agents or small real estate teams a website. They do not necessarily have all the bells and whistles, and costs, of a lead generation website and are better suited for agents who want a simpler, quality web presence.

Agent Image

Blueroof360

BoomTown

firepoint/Realvolve

IXACT Contact

kvCORE by Inside Real Estate

Luxury Presence

Placester

Propertybase

Real Estate Webmasters

Sierra Interactive

B15

Streaming Advertising

This category includes solutions that allow agents or brokers to purchase advertising space on streaming advertising services. This includes streaming television services, as well as popular video platforms such as YouTube. Real estate companies have struggled to access this advertising inventory until recently.

Adwerx

Union Street Media

B16

Virtual Tours and Floor Plans

This category includes virtual Tours, 3D Tours, floor plans and image-enhancement products.

Asteroom

BoxBrownie

CORE ListingMachine by Inside Real Estate

Matterport

Ogulo

Paradym

Planomatic

QuickTours

RelaHQ

VHT Studios

Virtuance

VScreen by Terradatum

B17

Neighborhood, School, Commute and Lifestyle Information

This category includes providers of data and content that can be incorporated into real estate websites, applications and reports.

ATTOM Data Solutions

CoreLogic

Home Junction

INRIX

LiveBy

Local Logic

Maponics by Pitney Bowes

NeighborhoodScout

Niche

Parkbench

PropMix

B18

AVM/Home Price Estimate

In the past five years, large companies have primarily used automated valuation models, which have grown quite sophisticated. Quality AVM solutions are now more accessible to agents and teams. Consumers traditionally interface with these on a broker or agent website, which can generate a seller lead.

BoldLeads by Propertybase

Brivity

Buyside

Cloud Attract by W+R Studios

Collateral Analytics by Black Knight

CoreLogic AVM

HouseCanary

PropMix

Radian

RPR by the National Association of Realtors

SpatialMatch by Home Junction

B19

Housing Market Reports

Housing market reports allow agents to produce or provide a local housing market report for a homeowner or potential buyer. Some of these solutions send these reports to consumers automatically, while others are designed to be used in presentations.

ActivePipe

Altos Research

Collateral Analytics by Black Knight

HouseCanary

iHomefinder

LiveBy

Market Snapshot by Top Producer

PropertyShark

RPR by the National Association of Realtors

TopHap

B20

Lead Intelligence/Big Data

Lead intelligence and big data provides insight into customer leads and inquiries, allowing agents to prioritize inquiries or know what information may be more impactful to potential customers. These systems may use behavioral insights as well as customer information to provide scoring or lead insights.

Brytecore

Buyside

ByteGain

CallAction

CCT Technology

CRS Data

Equifax

kvCORE by Inside Real Estate

Likely.ai

ListTrac

SquadVoice

B21

Lead Management and Conversion System

Lead management and conversion systems are fine-tuned platforms for managing and converting a large volume of inbound leads. Some of these systems exist within website lead generation platforms, as they include capabilities from both categories.

Agentology

Back At You

BoldLeads by Propertybase

BoomTown

Brivity

CallAction

Commissions Inc. by Fidelity National Financial

Connect Now

Constellation1

firepoint/Realvolve

Follow Up Boss

kvCORE by Inside Real Estate

Opcity

SquadVoice

Smart Alto

B22

Sign Rider Lead-Capture Solution

Sign rider lead-capture solutions collect consumer inquiries from yard signs.

Amarki

CallAction

CellAHome

HomeSpotter

kvCORE by Inside Real Estate

Kwkly by ActiveRain

Mobile Real Estate ID

VoicePad

B23

Open House Lead Capture

Open house lead capture tools capture consumer information at open houses and in-person events.

Back At You

BrokerBay

Disclosures.io

kvCORE by Inside Real Estate

Open Home Pro

Open House Wizard

Spacio by HomeSpotter

B24

Chat Systems

Chat systems facilitate chat-based interactions between agents, consumers, or other parties to a transaction. In some cases, these systems engage or incubate a lead with AI until an agent can take over.

Agent Inbox

Automabots

Avochato

Connect Now

HelloAlex

LiveChat

OJO Labs

OutboundEngine (formerly ReadyChat)

Smart Alto

WhosOn

B25

Dialers

Dialer systems allow real estate agents to make high volumes of calls to leads or to their database.

ArchAgent

CallAction

CallHub

Espresso Agent

Kixie

kvCORE by Inside Real Estate

Mojo Dialer

SalesDialers

Storm Dialer

Vulcan7

Evaluating Technology

Estimates put the total number of technology providers serving the residential real estate brokerage industry north of 2,000. After an extensive examination of the industry’s technology products, T3 Sixty determined which were high-quality and organized them into seven sections and 63 categories.