Douglas Elliman is one of the largest and most recognizable luxury-focused residential real estate brokerages in the US, with a history dating back to 1911. The firm operates across key high-end housing markets including New York, Florida, California and other major coastal and lifestyle destinations, positioning itself as a leading brokerage for affluent clients and new development sales. Its business model centers on high-value transactions, with integrated services including development marketing, property management and commercial brokerage. 

The company appointed President and CEO Michael S. Liebowitz, who also serves as a board member, in late 2024. His goals are to leverage the Elliman brand by launching new businesses, investing and expanding through M&A, according to the firm. Liebowitz is based in Florida, where he owns the Mondrian South Beach Hotel in Miami.

Douglas Elliman’s performance in 2025 shows that in luxury markets, fewer transactions can still drive meaningful revenue growth. 

 The company entered 2026 after a reset led by Liebowitz who reshaped senior leadership while focusing on cost discipline, business expansion and agent retention after merger talks with Anywhere that triggered federal scrutiny but no deal. The firm is investing in technology and proptech initiatives to boost client experience and agent productivity. Expansion into international markets and the buildout of capital-related services show an effort to continue to diversify revenue streams.

The company’s reliance on luxury transactions makes them vulnerable to volatility in high-end demand. Performance moving forward is likely to depend on agent retention and continued strength in affluent housing markets.

Douglas Elliman is a vertically integrated real estate company, delivering brokerage services through its core residential business alongside other branches of the brand. These include development marketing for new construction projects, property management services, commercial real estate, and financing services including Elliman Capital. The firm is involved across multiple points in the real estate cycle while generating revenue beyond traditional commissions. 

The firm maintains a strong presence in major US luxury markets, particularly the New York metropolitan area, where it remains a leading brokerage by sales volume. It has expanded over time into Florida, California, Texas, Colorado and other affluent or high-growth regions, focusing on markets tied to finance, technology and global wealth.