The Swanepoel Power 200 ranks the most powerful leaders in the residential real estate brokerage industry as 2025 kicks off. Criteria used to rank leaders include the scope and power of leaders’ positions, the financial resources they have at their disposal, whether they have equity stake in their company, their trajectory and much more. For a detailed description of the careful methodology T3 Sixty used to determine the rankings, please see the methodology here.
The SP 200 reflects the relative power of leaders in the industry and is not a company ranking. Size and sales volume listed in bios provide framing and, while used to determine ranking, were just part of the data considered. Note that the numbers used in many of the bios reflect full-year 2024 data, as those are the only available across the board for all companies. Most companies have not completed their 2024 financials. When they do this spring, T3 Sixty will publish its annual ranking of the industry’s largest brokerages, brands and enterprises.
181
McLaughlin has led one of the top 25 largest local Realtor associations with more than 10,750 members since 2015. Before joining the Northern Virginia Association of Realtors, he worked for a decade at the Greater Lehigh Valley Realtors in Pennsylvania as its director of government affairs and later CEO. He is a current board member for Bright MLS and Sentrilock.
182
In 2024, Masiello took the role of chair at the New England-based brokerage his father founded in 1966. The Masiello Group is a second-generation family company with close to 600 agents who do approximately $1.6 billion in annual sales. In 2024, the firm launched a website to share listing compensation percentages. The Masiello Group also includes title, referral and other real estate services.
183
Crane oversees Intero Real Estate Services which serves northern California and Nevada with 16 offices throughout the greater Silicon Valley, San Francisco, western Nevada, and Lake Tahoe region. The Intero Franchise network comprises 23 affiliates located in California, Nevada, Tennessee, and Texas. Intero is a Berkshire Hathaway affiliate and wholly owned subsidiary of HomeServices of America. Crane was co-founder of an Intero office in 2002 and has worked with the company for 23 years. He began his real estate career in 1992.
184
Co-Founder and CEO,
Christie’s International Real Estate Sereno (an At World Properties company)
Trapani began his real estate career in 1990 and rose through the ranks at Century 21 and Coldwell Banker in California before launching the luxury, boutique real estate firm Sereno in 2006. The firm partnered with Christie’s International Realty in 2022. Today, Christie’s Sereno is one of the San Francisco Bay Area’s largest locally operated and owned real estate firm with a reported 575 agents. The firm in 2024 extended its reach in California’s Wine Country with an expansion into the St. Helena market.
185
As CEO of the Women’s Council of Realtors, Stinton leads the Chicago, Illinois-based organization’s efforts to support and empower a nationwide community of reportedly around 13,000 members. Stinton took over as CEO of the council in September 2023 after spending nearly 16 years at NAR, most recently as its director of leadership and sustainability.
186
Skinner is attorney/owner at Larson Skinner PLLC. He joined forces with former NorthstarMLS CEO Brian Larson in 2014 and later became partner and owner of the Minneapolis, Minnesota-based firm. Skinner is known for providing legal counsel to associations, MLSs and RESO on intellectual property, data management, consolidation and collaborative initiatives and professional standards and governance.
187
Co-Presidents, Affiliate Services,
Christie’s International Real Estate (an At World Properties brand)
Natalie Hamrick and Kevin Van Eck have since late 2023 led the U.S. operations for Christie’s International Real Estate, the fast-growing luxury real estate brand owned by At World Properties, which Compass is set to acquire in early 2025. Hamrick leads affiliate services while Van Eck focuses on affiliate strategy and brings expertise in technology, coaching, and training. The luxury real estate brand expanded in the U.S. and added new affiliates in Australia, Bulgaria, Luxembourg, Singapore and Vietnam in 2024.
188
As chief economist at Bright MLS since 2022, Sturtevant makes sense of the housing market and provides MLS-focused analysis of the key real estate trends. Prior to her work with the nation’s second largest MLS, which has more than 100,000 subscribers, Sturtevant worked for the Virginia Realtors. With a doctorate in public policy and regional economic development, Sturtevant began work in housing analysis in 2013 at the National Housing Conference in Washington, D.C.
189
Suarez, along with Ben Kinney, co-founded Place in 2020 as a platform that partners with real estate teams to provide the essential components for them to grow and increase profits. The firm has partnered with over 100 teams across North America and has raised over $100 million in financing. In 2024, Place added the team servicing platform Livian to its all-in-one technology, business and consumer services platform. Suarez is an expansion partner for PDX Property Group and Keller Williams (KW) Xperience Real Estate and owns and operates other KW franchises in the U.S. and Costa Rica.
190
Mitchell and Crumbley co-own the Tampa Bay-based BHHS Florida Properties Group. Mitchell, a third-generation Realtor, and Crumbley started with the firm in 1984. They are also co-owners of Capstone Tropical Holdings, which comprises title, insurance and facilities management groups as well as the brokerage with more than 900 agents doing approximately $1.7 billion in 2023 sales. The duo played college football together at the University of Alabama under Coach Paul “Bear” Bryant.
191
Staub leads the independently owned West + Main Homes, which has nearly 450 agents who do approximately $1.1 billion in annual sales. The firm, which she co-founded in 2016, has offices in Colorado, Oklahoma, Oregon, Minnesota and North Carolina. She was previously in marketing for the industry and other verticals and has a master’s in marketing as well as her MBA.
192
As president of Group Financial Partners, Flanagan helps oversee the large Fort Collins, Colorado-based brokerage The Group Real Estate, its ancillary businesses, and the popular sphere-focused real estate coaching program Ninja Selling in the firm’s portfolio. Previously, the 20-year-industry-veteran served as chief innovation officer at The Group Real Estate, which has nearly 300 agents who do over $2 billion in annual sales.
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Foody and Coté founded Cloze in 2012 and today leads the property tech company as its CEO and chief marketing officer, respectively. Their AI-powered sales and marketing software boosts productivity and helps real estate brokerages to build relationships. Cloze’s customer roster includes Windermere, Baird Warner, Brown Harris Stevens, F.C. Tucker, Majestic Realty Collective, Sotheby’s International Realty and more.
194
Haag took over the reins at Northwest MLS (NWMLS) in 2024 when the country’s 14th largest MLS was celebrating 40 years. He had, since 2008, served as general counsel for the Kirkland, Washington-based MLS, which has more than 33,000 subscribers. Haag also serves on the board of directors for the Council of Multiple Listing Services and for MLS Grid. NWMLS, which is independently owned by its member real estate firms, made news in 2024 when it opted out of the NAR settlement.
195
Russ Anderson is the leader of two Sotheby’s International Realty affiliates within Peerage Realty Partners’ stable. He is president and CEO at North Texas brokerage Briggs Freeman SIR and president at Pacific SIR in Southern California. Anderson joined Briggs Freeman in 2018 as chief operating officer and became president in 2021. He brings 30 years of experience in finance, banking and sales management to his roles overseeing strategic objectives for both firms. Peerage Realty has a partnership interest in both companies.
196
As CEO of REdistribute, Gorce drives the listing services data platform’s efforts to expand its MLS partnerships and bring on more institutional buyers. Launched in 2022, REdistribute aims to help MLSs and brokers recoup the value of their data. As of September 2024, the platform included licensed data from 55 MLSs — including Bright MLS, CRMLS and Stellar MLS — in 35 states. Gorce began her organized real estate career as CEO of Intermountain MLS in Boise, Idaho. She also co-founded advanced security platform, Clareity, which is now owned by CoreLogic, and served on the executive team for CoreLogic Real Estate Solutions group.
197
Schneider, a partner at Washington, D.C.-based law firm ArentFox Schiff, provides legal counsel to many Realtor associations and MLSs including BrightMLS. As part of his work with the nation’s second largest MLS, which has more than 100,000 subscribers, Schneider hosted media briefings and webinars on the NAR settlement and navigating next steps in 2024.
198
Hamidi founded Rechat in 2015 to merge search-to-close operations, a comprehensive marketing suite and mobile transactions in one place. Rechat offers a complete and integrated ecosystem that leverages AI in an innovative way. Rechat announced 2024 partnerships with Pacific Sotheby’s International Realty, Peerage Realty Partners, a six-office Texas brokerage and one of Canada’s largest independent brokers. Hamidi has been involved in real estate-related tech startups since his graduation from the University of Toronto in Canada.
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Soderstrom oversees day-to-day operations at Courted. He co-founded the AI-powered talent solutions platform for brokerages in 2021 with Dan Breitbach and Joe Urciuoli, whom he met while focusing on software development and customer experience as a co-leader of McKinsey’s North American Residential Real Estate practice. Soderstrom had previously worked as a startup advisor and led national expansion and growth for Compass in the company’s early years as a small startup.
200
Seasoned industry executive Forsythe joined eXp Realty as chief marketing officer in 2024. The cloud-based brokerage, the core subsidiary of eXp World Holdings, is the nation’s third largest with about 74,000 agents doing more than $143 billion in annual sales in 2023. The industry veteran has experience also in executive roles at major firms like Compass, Fathom Holdings and HomeSmart. She began her real estate career in Nova Scotia and was the youngest licensed real estate broker in the Canadian province’s history when she started out in 1994.
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