Released January 14, 2020

The Watchlist of Upcoming Leaders and Innovators
in the Residential Real Estate Brokerage Industry in 2020

The 2020 Swanepoel Power 200 (SP200) ranks the most powerful leaders in the residential real estate brokerage industry as at December 31, 2018 with adjustments made for major announcements between aforesaid date and publication on January 14, 2020. In addition to the 2020 Power 200 list, we also identify leaders in unique groups. For this group, Watchlist, we acknowledge innovators, dealmakers, and movers-and-shakers who made a noteworthy impact over the last year. They are listed in alphabetical order.

Rob Barber

Chief Executive Officer

ATTOM Data Solutions
Barber spearheaded the brand of ATTOM Data Solutions when he joined the firm in 2015. He now directs enterprise, data and product strategy, customer acquisition and service and corporate operations. In 2018, ATTOM acquired real estate data firm Onboard Informatics.

Gary Beasley

Chief Executive Officer

Roofstock
Beasley co-founded and runs Roofstock as CEO. His company provides an online platform that makes it easier for investors to invest in single-family homes and treat those stakes more as stock with the ability to trade. The firm has closed over $1 billion real estate transactions. Before Roofstock, Beasley served as chief financial officer of ZipRealty and co-CEO of Starwood Waypoint Residential Trust (now a part of Invitation Homes).

Jessie Beaudoin

Founder and CEO

CallAction
Beaudoin founded CallAction, a voice lead management and automation platform for real estate agents, teams and brokerages. CallAction enables businesses to capture, respond and track inbound calls and email leads.

Jeff Berger

Founder

The National Association of Gay & Lesbian Real Estate Professionals (NAGLREP)
Berger, a real estate agent in Jupiter, Florida, founded The National Association of Gay & Lesbian Real Estate Professionals (NAGLREP) in May 2007. The organization has grown to include over 2,600 real estate professional members with 37 local chapters raising awareness for LGBT Fair Housing.

Jenni Bonura

President and CEO

Harry Norman Realtors
Bonura has led Atlanta-based Harry Norman Realtors (a HomeSerivces of America company) as president and CEO since replacing Dan Parmer in those positions in late 2016. Bonura started her career as a real estate agent and moved up the ranks in Harry Norman Realtors.

Phillip Cantrell

Chief Executive Officer

Benchmark Realty, LLC
Cantrell founded Tennessee’s Benchmark Realty with his wife in 2006 and leads the company’s over 1,000 agents who do over $2.4 billion in annual sales as CEO. With more than 30 years of business experience, he previously served as the principal for Bond Mortgage, LLC.

Michelle Mills Clement

Chief Executive Officer

Chicago Association of REALTORS
Mills Clement leads the nation’s 7th largest local Realtor association in the Chicago Association of Realtors, which has nearly 15,000 members. Before coming to lead CAR in April 2018, she served as CEO of the Commercial Brokers Association.

Susan de Franca

President and CEO, Development Marketing Division

Douglas Elliman Real Estate
De Franca leads Douglas Elliman’s Development Marketing division as president and CEO, a position she has held since 2011. In this role, she manages over 100 in-house development staff and an $87 billion global new development portfolio.

Ashley “Ash” Farrugia

Chief Executive Officer

ActivePipe
Farrugia leads Australia-based ActivePipe, which provides email marketing automation for real estate agents. ActivePipe graduated from the National Association of Realtors’ accelerator program REach in 2018. ActivePipe currently has partnerships with real estate branding firm 1000watt and real estate PR firm Lion & Orb.

Chris Heller

Chief Real Estate Officer

OJO Labs
Heller, who served as CEO at Keller Williams Realty from 2015-2017, joined OJO Labs, maker of a real estate AI lead-incubation software, in 2019. He came to OJO from his position as CEO of mellohome, a division of mortgage firm loanDepot.

Charles F Hunt

EVP and COO

HUNT Real Estate ERA
As a fourth-generation leader of family-owned HUNT Real Estate ERA, Hunt manages 1,256 agents who do nearly $2.8 billion in annual sales. Previously, he served as the company’s director of corporate relations and as an agent.

Aaron Kardell

Chief Executive Officer

HomeSpotter
Kardell brought his deep technology roots to real estate and developed one of the premier mobile real estate solutions. In 2018, HomeSpotter expanded into marketing and digital advertising automation for enterprises.

Chris Kelly

President

Ebby Halliday Real Estate
Kelly succeeded Mary Frances Burleson as CEO of the iconic Dallas-based real estate brand in 2018. Before assuming this position, Kelly served as senior counsel at Ebby Halliday parent company HomeServices of America.

Rob Lehman

Chief Growth Officer

Compass
As Compass’s chief growth officer of fast-growing Compass since 2013, Lehman directs operations of over 1,300 employees and 14,000 real estate agents, as well as the 175-person growth team. In his role, he also oversees sales, expansion, M&A, marketing and all regional P&Ls. Prior to joining Compass, Lehman worked in management consulting at NYC’s McKinsey & Company where he developed technology- and data innovations-based growth strategies.

Phil McBride

Chief Operating Officer

John L. Scott Real Estate
As chief operating officer at John L. Scott Real Estate, McBride oversees 1,311 agents in the Greater Seattle Area who do over $7.2 billion in annual sales volume. Previously, he served as the company’s chief financial officer, and before then, he worked at Coldwell Banker and NRT.

Fiona Petrie

EVP and Managing Director, US Operations

REMAX/Integra
Petrie heads up U.S. operations in New England and the Midwest as executive vice president of RE/MAX Integra’s U.S. operations, leading its franchise development and sales teams. Previously, Petrie served as the company’s vice president of sales in North America and executive vice president and Regional Director of the Midwest.

Chris Rediger

Co-Founder and CEO

Redefy
Rediger co-founded Redefy in 2012 and leads the flat-fee brokerage as CEO. In 2019, publicly traded management consulting firm Mister Goody acquired the company. With Redefy now a subsidiary of the public company, Rediger says access to public markets will help fuel Redefy’s national expansion.

Monica Reynolds

VP

KW MAPS Coaching
A national real estate speaker and leader at popular KW MAPS Coaching, Reynolds has become a prominent industry real estate coach. Reynolds has coached in some capacity since 2002.

Kevin Somers

Chief Operating Officer

Royal LePage Real Estate
Somers serves as COO of massive real estate brand Royal LePage, which has over 600 branded and company-owned offices with over 17,000 agents across the country. Royal LePage is a part of the large real estate firm Bridgemarq Real Estate Services.

Tei Baishiki

Chief Operating Officer

NextHome
Since 2014, Baishiki has served COO of NextHome, a newer real estate franchise focused on consumer branding, technology and marketing with over 4,200 agents in over 50 offices. Previously, he played the roles of COO and CTO for Realty World Northern California and Nevada and also served as CEO of real estate software firm VREO Inc.

Evaluating Leaders

Leaders are evaluated based on the office they hold, the decision-making power associated with the office, the financial resources at their disposal, their organization’s industry significance and geographical reach, public announcements about imminent changes, their tenure and their personal influence in the industry.