Widdows runs Scottsdale, Arizona-based HomeSmart, which he founded in 2000 and operates as a fee-based brokerage model in which agents pay transaction and membership fees and keep 100% of their commissions. The company, which has 24,000 agents in 38 states at franchised and company-owned locations, does approximately $37 billion in annual sales. The company once had plans to go public but has recently been quiet on that front. In 2023, HomeSmart acquired Atlanta-based, 2,000-agent brokerage Solid Source Real Estate Cos.