Widdows runs HomeSmart, which operates an agent flat-fee brokerage model. He launched the company in 2000 and has built into the nation’s 13th largest real estate enterprise. The company has operations in 34 states with, in its franchise and brokerage wings, approximately 20,000 agents who do $27 billion in annual sales. In 2021, the company launched a revenue-sharing program and a health benefits program for its agents.