Umansky’s luxury real estate firm, The Agency, has grown into one of the nation’s largest since its launch in 2011. The Los Angeles-based brokerage has more than 1,700 agents doing over $7 billion in sales. In 2024, the company continued its expansion in New York, Florida and Arkansas. Umanksy also launched an alternative to NAR in the American Real Estate Association (with Jason Haber) and started a real estate coaching network. A real estate celebrity who rose to consumer fame via reality television, Umansky also suggested in 2024 he might renew a lawsuit he filed in 2019 against NAR alleging the association’s Clear Cooperation policy, which effectively ended his PLS.com, violated antitrust law.