Palmer runs Florida-based LPT Realty, which he founded in 2021 with a high-growth capped brokerage model. Like other fast-growing brokerages, LPT Realty leverages revenue-sharing, equity grants and a relatively low-cap commission model for agents. The firm now has over 6,000 agents in 20 states. Before launching LPT Realty Palmer founded mortgage company RP Funding, which he still runs as president.