The Swanepoel Power 200 ranks the most powerful leaders in the residential real estate brokerage industry as 2025 kicks off. Criteria used to rank leaders include the scope and power of leaders’ positions, the financial resources they have at their disposal, whether they have equity stake in their company, their trajectory and much more. For a detailed description of the careful methodology T3 Sixty used to determine the rankings, please see the methodology here.
The SP 200 reflects the relative power of leaders in the industry and is not a company ranking. Size and sales volume listed in bios provide framing and, while used to determine ranking, were just part of the data considered. Note that the numbers used in many of the bios reflect full-year 2024 data, as those are the only available across the board for all companies. Most companies have not completed their 2024 financials. When they do this spring, T3 Sixty will publish its annual ranking of the industry’s largest brokerages, brands and enterprises.
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As chief operating officer, Cheng oversees the development of new services for Canada’s 110-plus-year-old company Royal LePage, a division of Bridgemarq Real Estate Services with over 20,000 agents. COO since 2016, she has overseen the company’s introduction of new services since 2003. The London School of Economics grad is also an award-winning landscape photographer who has shown her work In Canadian galleries.
142
Van den Bossche brings over 30 years of executive experience as president of Realty Executives International. This top 20 franchise brand’s nearly 6,000 U.S. affiliated agents do nearly $15 billion in annual sales. A licensed real estate professional since 2005, he has an extensive background with startup companies in a variety of industries. A native of the Netherlands, he is also a long-time member of the International Young Presidents Organization (YPO).
143
Since 2022, Wheeler has led Opendoor, the nation’s largest and only significant iBuying company. After starting the year with a Super Bowl adjacent marketing effort, she oversaw Opendoor’s integration with eXp Realty’s dashboard and reduced ownership in market intelligence and transaction platform Mainstay. Wheeler has nearly 30 years’ experience in private equity, having spent more than two decades at TPG Capital.
144
Young has led Naples, Florida-based Premiere Plus Realty as president since 2022. In 2024, the firm joined United Real Estate’s national network but retained its name and leadership. Young oversees approximately 1,500 agents who do nearly $3 billion in annual sales. Before joining the firm in 2018 in the marketing department, Young also served as a television host in the Orlando area and has over two decades of experience in broadcasting.
145
A founding management team member of the showing and market stats software firm ShowingTime, Lane joined Zillow Group as VP of enterprise sales when the portal acquired the company in 2021. He also leads industry sales for the evolving product at Zillow Group, known as ShowingTime+, which includes showing software, offer management, listing media services and more.
146
As CEO of the Schmidt Family of Companies, Schmidt oversees more than 1,800 agents at Coldwell Banker- and Century 21-branded offices in Michigan, Ohio, both coasts of Florida, and the U.S. Virgin Islands who do nearly $4 billion in annual sales. He is the fifth generation to lead the company, which has been family-owned since 1927.
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Mabery oversees broker operations at the nation’s third largest brokerage by sales volume, eXp Realty. Formerly a vice president building and organizing systems to serve the firm’s more than 74,000 agents, Mabery moved up in July 2024. She has worked at eXp, which does more than $143 billion in annual sales, since 2018 when she joined as an associate broker in Arizona.
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Mitchell launched his Arizona-based firm in 2006. With his innovative business-to-business brokerage model, which serves as the brokerage wing for partner mortgage companies and other institutional firms, the firm has grown to become the nation’s 45th largest brokerage. Mitchell oversees operations in more than 40 states for a company that does over $4 billion in annual sales.
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In his role as president and CEO of Golden Gate Sotheby’s International Realty, Bullock oversees nearly 500 San Francisco Bay Area agents who do nearly $4 billion in annual sales. In 1991, he co-founded Decker Bullock Realty, which affiliated with Sotheby’s in 2007 and rebranded as Golden Gate a decade later. Bullock began his career in real estate in 1982 after working as a corporate trainer and serving in the U.S. Marines.
150
In 2023, Rose became president of the National Association of Real Estate Brokers, which has approximately 20,000 members and focuses on developing Black real estate professionals and improving homeownership opportunities for Black Americans. In 2024, the association released its 10th annual State of Housing in Black America report, which it supported with a Building Black Wealth Tour in 100 cities. A real estate broker since 2002, Rose has led her family’s company, George E. Johnson Properties, since 2019. She began her career at Accenture and has a doctorate in organizational leadership.
151
In 2023, Edgerton was promoted to chief legal officer at Leading Real Estate Companies of the World, a global network of more than 550 real estate brokerages. In her role, which also includes the title of executive vice president of industry and learning, she oversees the firm’s legal affairs and its online learning platform. She is also charged with building alliances to support diversity, equity and inclusion.
152
As chair and CEO, Spain leads the Alpharetta, Georgia-based brokerage he founded in 2016. The company, which employs a business generation model, does nearly $3 billion in annual sales. With offices throughout the southeastern United States and a Guaranteed Offer program widely publicized in its service areas, Mark Spain Real Estate has become one of the top 100 brokerages in the nation. Before establishing his brokerage, this second-generation agent worked for Keller Williams Realty and Re/Max.
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Hunt is a third-generation leader at the New York-based firm his grandfather founded in 1911. The firm now has nearly 1,800 agents who do over $3 billion in annual sales. The company operates a full suite of real estate services, including mortgage, title, insurance and commercial divisions. In 2024, the company’s flat-fee brokerage, Revinre, purchased the Hunt Real Estate branch offices in Arizona. Hunt’s son Charles F. Hunt serves as firm president, continuing the family’s leadership into the fourth generation.
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As chief operating officer of Berkshire Hathaway HomeServices PenFed Realty, Holt oversees the brokerage’s strategic direction with a focus on gaining efficiency and increasing revenue. Part of BHHS since 2014, PenFed Realty has approximately 2,000 agents doing nearly $6 billion in annual sales in Virginia, Maryland, Delaware, Pennsylvania, West Virginia, Florida, Tennessee, Kansas, Texas and Washington, D.C. Holt joined PenFed Realty as its COO in 2016 from credit union leadership.
155
In her role as president of West Region of Anywhere Real Estate’s company-owned Coldwell Banker Realty-branded branches, Lind oversees more than 130 offices across California, Hawaii, Oregon and Washington. She previously served in leadership positions at Windermere Real Estate and John L. Scott Real Estate, both in Washington state. Having started her real estate career in 2003, Lind has served on NWMLS committees and held many roles at the Washington Realtors Association.
156
Cooper serves more than 12,000 members in Kansas and Missouri as CEO of the Kansas City Regional Association of Realtors (KCRAR). He also oversees the Heartland MLS and has sought to acquire other regional MLSs during his tenure. In 2024, he initiated a data-sharing agreement between KCRAR and REcolorado, First MLS, the Miami Association of Realtors and MLS Listings. Over his two-decade real estate career he has lobbied for state and local Realtor associations in Nevada and New Hampshire and led the North Alabama Multiple Listing Service and Huntsville Association of Realtors.
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Kramer leads the prop tech company he founded in 2016. Luxury Presence provides marketing solutions to a reported customer base of more than 10,000 agents, brokers and teams. In 2024, the company released AI Lead Nurture, an AI-powered tool that interacts with leads to drive them to an appointment request. The firm has raised $52 million since its launch, most recently raising $19 million to develop an AI-powered mobile app known as Copilot.
158
Mesa oversees Berkshire Hathaway HomeServices Florida Realty’s approximately 1,700 agents who do more than $3 billion in annual sales. He leads the strategic planning and growth initiatives for the Sunrise, Florida-based firm and brings more than 40 years of industry experience to his roles on various NAR boards and committees.
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Johnson leads the Tomlinson Family of Companies, which collectively has more than 850 agents, working in Coldwell Banker, Century 21, and Sotheby’s International Realty franchisees, who do approximately $3 billion in annual sales in Washington, Idaho and Montana. Johnson began her career in insurance and risk management at companies such as Traveler’s and Safeco. She began her career in real estate in 2017, following the footsteps of three previous generations of her family in the Inland Northwest.
160
As president of residential sales for Memphis-based Crye-Leike Realtors, Brown oversees company and franchise operations covering approximately 2,800 agents who do nearly $6 billion in annual sales. He has worked for the company for over four decades, initially serving as branch office manager. Brown has served the industry both locally and nationally and was a founding member of Crye-Leike’s Circle of Excellence, which recognizes continued learning, service to the community, sales volume and exemplary ethical behavior.
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